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Search returned: 53 document(s).
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New York Times Advertising Turns the Page for B2B Marketers
B2B May 1, 2024Bari Komitee, VP of B2B marketing at New York Times Advertising, talks about the consumerization of B2B advertising, why games are an increasingly useful tool to reach decision-makers, and the meaningless distinction between personal and business lives.
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Sparking an Emotional Connection in B2B Marketing
B2B April 19, 2024A convergence of factors, including the rise of digital media, continue to alter B2B marketing. Ruth Stevens, a close observer of the sector, shares advice for driving leads, cultivating branded advertising, and inserting more of an emotional hook in B2B messaging.
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Marketing News Quiz for April 6, 2024
Marketing News Quiz April 6, 2024In this week's marketing news quiz: new Chase benefits for advertisers, new Facebook features, the Target Lady returns, and more.
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The Return of Live Events
B2B April 5, 2024Attendance at B2B in-person events has returned to pre-pandemic levels, but marketers face a significantly changed landscape for live events and conferences.
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Can B2B Marketers Keep Up with Buyers?
B2B March 20, 2024A recent study shows that B2B buyers are two-thirds into the purchasing process before they reach out to sales reps, underscoring B2B marketers' need to feed prospects and buyers original content early in the sales funnel.
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Making B2B Marketing More Relatable
B2B March 6, 2024Tony Ezell, EVP, president North America, and CMO at medical technology provider BD, says B2B marketers should think about crafting advertising campaigns that reflect more on human experiences than product specifications.
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What B2B Buyers Want in 2024
B2B January 26, 2024Getting in front of increasingly discerning buyers will be a major priority among B2B marketers this year, according to a recent study. Their work is cut out for them, including helping B2B buyers understand product specifications/configurations when researching purchases and providing consistent product or service information.
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Quality Content Plants the Seeds of Trust
B2B January 12, 2024Salesy, self-serving content is a major turn off for B2B technology buyers. To keep their interest, B2B marketers must develop thought leadership-based programming featuring up-to-date information that will help customers do their jobs better.
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B2B Marketers Own the Customer Journey, Now What?
B2B December 20, 2023As B2B buyers increasingly migrate to online venues, they avoid the interactions that once gave salespeople an edge in customer knowledge. More than ever, B2B brands must rely on marketers to fuel growth, but are companies up for the challenge?
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How to Implement an Experience Mindset and Drive Business Growth
Conference Session Videos December 5, 2023In this video, Tiffani Bova, former global growth evangelist at Salesforce, outlined the “[employee] experience mindset” and shared steps that leaders can take to develop a company culture driven by this mindset, which has been proven to drive growth when implemented effectively.
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How to Implement an Experience Mindset and Drive Business Growth
Event Recaps December 5, 2023Tiffani Bova, former global growth evangelist at Salesforce, outlined the “[employee] experience mindset” and shared steps that leaders can take to develop a company culture driven by this mindset, which has been proven to drive growth when implemented effectively.
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Taking a Human-Centric Approach to B2B Marketing
Conference Highlights December 4, 2023B2B marketers will be more effective if they adopt a whole brain perspective of customers.
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Taking a Human-Centric Approach to B2B Marketing
Event Recaps December 4, 2023Shell explored the need for B2B brands to take a more human-centric approach to engaging B2B customers.
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The Power of Niche Marketing for Small B2B Businesses
Industry Insights November 16, 2023Niche marketing can be the game-changer for your small B2B business with many benefits including a higher return on investment (ROI) and more personalized customer interactions. In this article, we'll look at real-life examples of successful niche marketing, and offer actionable tips to help you identify and reach your own niche market effectively.
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Data Connects Us: Transforming Healthcare Through AI and Emotional Engagement
Event Recaps November 14, 2023ZS shared how it launched its award-winning “Data Connects Us” campaign with agency partner Stein IAS, turning emotionally qualified leads (EQL) into emotionally connected customer relationships.
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B2B Video Is Bringing in Customers
B2B November 8, 2023While B2B companies are plugging video into their marketing dashboards, many remain skittish about how to incorporate the medium into a robust third-party marketing strategy and subsequently use their social channels to reach their customers and prospects.
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8 Strategies for Growth for Customer Acquisition
Industry Insights November 2, 2023Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them.
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B2B Marketing to Small Businesses (SMBs)
ASK Answers November 2, 2023How are B2B brands connecting to small businesses?
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7 Strategies to Reduce Customer Churn
Industry Insights October 26, 2023Imagine your favorite coffee shop knowing exactly how you like your drink or an online store that suggests products based on your preferences – these personalized experiences are the result of strong customer retention efforts.
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What the 'Total Experience' Means for Marketers
B2C October 13, 2023Companies can no longer approach customer experience (CX) as one person's or department's job, according to Neil Dowling, CMO and global alliances lead at the global experience company Rightpoint. If companies are siloed, true measurement is narrow and makes enhancing the customer experience a bigger challenge.
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