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Search returned: 136 document(s).
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Healthcare Marketing's New Rx: 5 Strategies to Build Trust and Drive Growth
Leading Edge June 12, 2026Trust is becoming the defining constraint on growth in healthcare marketing, and brands are rethinking how they earn it. Five strategies — from zero-party data to experiential campaigns — show how marketers may build lasting consumer relationships.
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New Indeed Campaign Sets Out to Prove 'Jobs Need People'
Marketing News June 4, 2026Indeed is launching "Jobs Need People," a brand campaign addressing the growing impersonality of job searching. With 81 percent of applicants never hearing back, the campaign may reshape how job seekers and employers connect.
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How Category Entry Points Are Fueling Brand Growth
Webinar Rewinds June 1, 2026The secret to sustainable Brand Growth lies in understanding Category Entry Points (CEPs). In this webinar Quantilope’s Madita Brandhors demystified CEPs, detailed their crucial role in building Mental Availability, and explained how they serve as the engine for long-term brand growth.
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Agentic Commerce: Building Trust in the New Era of AI Shopping
Knowledge Partners May 27, 2026Horizon Media's 2026 report examines how AI‑driven “agentic commerce” is reshaping consumer behavior, revealing a growing tension between convenience and control. Grounded in survey data, it outlines how trust and emotional response will determine which brands succeed in an AI‑mediated marketplace.
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How 7-Eleven Turned Car Culture into a Brand Growth Engine
Event Recaps May 2, 2026During a session at the 2026 ANA Creator Marketing Conference, Marissa Eddings explained how 7-Eleven built a creator-led fandom strategy rooted in car culture. By listening boldly, investing in community credibility, and building a flywheel from UGC to IRL participation, the brand turned a niche passion into scaled relevance and brand growth.
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How Brands Can Reduce Waste and Build More Effective Influencer Programs
Event Recaps May 2, 2026At the 2026 ANA Creator Marketing Conference, leaders from the ANA Influencer Marketing Working Group shared early findings from an invite-only, client-side initiative focused on eliminating waste in influencer marketing. The session examined where inefficiencies occur across influencer selection, vetting, agency models, briefing, governance, media activation, and measurement — and offered practical steps brands can take to optimize investment.
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How MGM Turns Creator Content into Full-Funnel Creative
Event Recaps May 1, 2026At the 2026 ANA Creator Marketing Conference, Derek Schoen, VP of integrated media strategy at MGM Resorts International, explained how MGM treats social media as the starting point for creator content and then scales those assets across paid media, owned channels, and on-property environments.
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How Marcus Collins Helped McDonald's Find Its Brand Truth | On Scope
Podcast Clips April 28, 2026McDonald's becomes a case study in cultural strategy as Dr. Marcus Collins explains how the brand uncovered its core truth. This clip from the On Scope podcast explores the questions and experiments behind modern brand building and why culture-driven marketing may outperform other tactics.
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Adobe Rolls Out CX Enterprise Coworker
Marketing News April 23, 2026Adobe Rolls Out CX Enterprise Coworker, a new tool using agentic artificial intelligence to connect disparate platforms and improve customer experience workflows across the enterprise.
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Why Empathy Still Matters — From AI Interactions to Human Moments
Event Recaps April 16, 2026As AI reshapes customer experience, empathy remains essential. Insights from the ANA Brand Experience Committee show how human-centered AI and emotional intelligence drive trust, loyalty, and stronger brand relationships.
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Stop Focusing on Growing Your Brand | On Scope
Podcast Clips April 15, 2026Citing examples of successful brands like White Claw, The Gap, and Netflix, brand positioning expert Laura Ries explains why marketers interested in maintaining and growing their business need to focus less on the brand and more on the category, which is where real consumer engagement comes from.
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How a Strategic Enemy Can Be a Force Multiplier for Brand Growth | On Scope
Podcast Clips April 14, 2026Contrary to popular belief, having a strategic enemy for your brand is an extremely effective method for growing the business. Positioning expert Laura Ries, bestselling author of The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, explains why this, citing some real-world examples.
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Driving Digital Transformation and Growth at Dollar General
Event Recaps April 13, 2026At the 2026 ANA Media Conference, Dollar General CMO Tony Rogers explained how the retailer is upgrading first-party data, retail media, delivery, and measurement to drive measurable growth at national retail scale.
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Marketers Simply Don’t Get Brand Positioning | On Scope
Podcast Clips April 13, 2026Positioning expert Laura Ries, bestselling author of The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, shares her thoughts on what most marketers get wrong about brand positioning, causing them to wind up in the “mushy middle” and failing to effectively differentiate their brand from competitors.
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It's Time Marketers Slay Their Strategic Enemies, with Laura Ries
On Scope April 9, 2026Globally recognized strategist and bestselling author Laura Ries joins the On Scope podcast to discuss positioning, visual hammers, and how a strategic enemy just might be the force multiplier your brand has been looking for.
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How Advertisers Run Up the Score with March Madness
Trends and Technology March 30, 2026For all its excitement, March Madness can be tricky for brand advertisers to navigate, given the multi-week format, unpredictable outcomes, and inevitable upsets. The key for marketers is to harness the entire tournament to deliver relevant messages that capture the spirit of the event.
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Four Ways to Deepen and Enhance the Customer Experience
Pulse March 2, 2026Marketers elevate customer experience through personalization, trust, transparency, and data-driven improvement to drive loyalty and long-term growth.
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Marketing News Quiz for February 27, 2026
Marketing News Quiz February 27, 2026In this week's marketing news quiz: NBCUniversal kicks off its coverage of the 2028 Summer Olympics, a new report on customer retention and acquisition from GetResponse, KAYAK’s latest campaign that appeals to a certain cohort, and more.
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ESPN Ad Touts App as the Cure for ‘Bracketbrain’ Suffered by March Madness Fans
Marketing News February 26, 2026ESPN spoofs pharma marketing to promote its Tournament Challenge app, using humor and familiar pharmaceutical advertising tropes to diagnose “Bracketbrain” among March Madness fans.
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Every Marketer Needs to Hear These Two Hard Truths About Data | On Scope
Podcast Clips February 23, 2026Arun Kumar, author of The Data Deluge: Making Marketing Work Better for Brands and People, shares two hard truths about data that every marketer needs to hear if they want to connect with consumers and drive positive business outcomes.
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