On Best Behavior – How the Demands on Client-Agency Teams are Changing
Drawing on more than 23,000 client-agency relationship evaluations over the past 20 years, Aprais will reveal some important shifts observed in the top and bottom performers. Changes have been seen both in the functional aspects of each team role, as well as in the increasingly important behaviors, common to all job functions. But what are these changes? Aprais will discuss the changes in the following points: • The characteristics of good client-agency performance: How have they changed in the past decade? • The human factor: Seven behaviors that distinguish the best from the worst client-agency relationships • Coping with COVID: What data reveals about team behavior during lockdown
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