Basic Advertising: Substantiation, Disclosures, and Social Media | Event Recaps | All MKC Content | ANA

Basic Advertising: Substantiation, Disclosures, and Social Media

Gonzalo Mon, Partner at Kelley Drye & Warren, recently discussed important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media. In addition, Mon discussed options for competitors.