Basic Advertising: Substantiation, Disclosures, and Social Media | Conference Session Videos | Event Video | All MKC Content | ANA

Basic Advertising: Substantiation, Disclosures, and Social Media

In this session, industry experts discussed important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media. In addition, Mon discussed options for competitors.