Transformation at Speed
The Digital Revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working and communicating. After decades of progress and trillions of dollars of investment, why are brands and their partners still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behavior? Barry Wacksman, Vice Chairman and Global Chief Strategy Officer, R/GA will explore the three mandates for change that all modern brands must navigate, while providing real-world case studies of those successfully making the shift. The presentation will reveal new ways of working, new types of deliverables and corresponding compensation models.
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