The Multicultural Edge: Engaging with Multicultural Beyond Traditional Segments and Media | ANA Marketing Knowledge Center | Event Recaps | All MKC Content | ANA

The Multicultural Edge: Engaging with Multicultural Beyond Traditional Segments and Media

Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.