The New York Times Company Shares How Marketers Can Capitalize on Growing Mobile Habits and Trends | Event Recaps | All MKC Content | ANA

The New York Times Company Shares How Marketers Can Capitalize on Growing Mobile Habits and Trends

Michael Zimbalist, vice president of research and development at The New York Times Company, and Steve Shalit, vice president of research and development at The New York Times Company, shared insights and recent research regarding the enormous opportunity mobile presents to advertisers.