It’s Time to Clean Up Purpose Washing


Executive Summary

Purpose washing is a bogus attempt by a brand to appear purpose-driven or socially conscious, and it has consequences for the bottom line if brands don't learn to knock it off. On the first-ever Beyond Profit podcast POV, host Ken Beaulieu offers tips for marketers on how to avoid getting pulled into the purpose-washing trap.

Source

"It's Time to Clean Up Purpose Washing." Beyond Profit Podcast, 1/20/23.

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