Three Ways Marketers Can Level Up Their Video Game Advertising
Executive Summary
When it comes to gaming, marketers need to stop playing around. That's because video games offer a huge opportunity for brands, both in the size of the gaming audience and in its willingness to engage with advertising. In this podcast POV, Marketing Futures host Mike Berberich outlines just how massive the gaming audience is, some ways these individuals actually embrace advertising, and three ways marketers can level up their in-game advertising.
Source
"Three Ways Marketers Can Level Up Their Video Game Advertising." Marketing Futures Podcast, 3/4/23.
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