Staying True to Your Purpose in Challenging Times
Executive Summary
When adversity strikes your business like a bolt of lightning, it can be difficult to prioritize purpose over profit. However, neglecting purpose in tough times can actually do more long-term damage than good to your brand. Beyond Profit host Ken Beaulieu is here to explain why that is and provide some advice for how your brand can keep its purpose top of mind, even when facing market pressures.
Source
"Staying True to Your Purpose in Challenging Times." Beyond Profit Podcast, 11/19/23.
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