The Future CMO

Global consumer media consumption rose only 0.3 percent in 2025, a sharp slowdown from the 2.1 percent boost the previous year, according to new research released Tuesday by PQ Media. However, a confluence of marquee sporting events, federal elections, and nationwide celebrations are projected to accelerate usage this year.

Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.

Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO.

Use this PowerPoint presentation deck to help document important insights during your first meeting with the CEO.

ANA's CMO 90 Day Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help your first 90 days as CMO (or a marketing leader at any level) a success.

Corporate leaders have scrambled in the last several years to boost their investments in brand purpose, a new survey reveals. But things have started to stabilize, as corporate leaders begin to thread purpose throughout their entire organization. In fact, 88 percent of corporate leaders say their "impact strategies" help future-proof their business in areas such as talent, customers, and regulation.

What's up with B2B branding? More than one-third (34 percent) of B2B marketers say they face greater pressure to prove ROI in the coming year, yet just 14 percent predict they'll put more focus on brand building in the next year, a new survey reveals. This resistance to branded advertising is turning into a major risk.

Artificial intelligence (AI) continues to affect virtually every aspect of marketing and advertising. However, the boost comes at a significant environmental cost, as AI applications require a seemingly endless supply of electricity to keep all those data centers percolating. How can marketers help curb AI-driven emissions and reduce their environmental footprint?

Growth Council delegates came to New York City to share progress and align across strategic pillars. At the center of the agenda: AI implications across the Council's strategic pillars.

On Scope host Mike Berberich and show producer Ryan Dinger react to a story in ANA Magazine on the rise of fractional CMOs.

Boathouse released its fourth edition of its CEO Survey on Marketing the Chief Marketing Officer (CMO). Based on four years of data on marketing and a research sample of 150 CEOs from top U.S. companies, the report focused on strategies, expectations, and assessments of CMOs and their marketing departments.

The conversation between CMOs and CFOs has become increasingly focused on cost efficiency. Faced with rising scrutiny on budgets, many CFOs are questioning the value of maintaining multiple specialized agencies and advocating for consolidation to reduce fees. For CMOs, this creates a dilemma: How can they justify the need for channel expertise when every dollar is being watched?

Adapt or become irrelevant. That’s the harsh reality facing today’s CMOs. In a marketplace defined by rapid technological shifts, evolving customer expectations, and relentless competition, marketing leaders are no longer just responsible for brand awareness — they’re accountable for driving growth, building trust, and transforming their organizations from the inside out.

In this video, Accenture Song Katie Burke and Agneta Björnsjö shared insights from the 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.

Accenture Song shared insights from its 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.

During his opening remarks at the 2024 Masters of Marketing Conference, ANA CEO Bob Liodice shared the results of an edition of The CMO Survey in which those senior marketing leaders identified the challenges they face on the contemporary marketing landscape.

According to a recent McKinsey & Company study, marketers believe that they are being asked to “do more, with less.” Further, many survey respondents feel ill-equipped to deliver on the expanded expectations of the marketing department.

Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy.

How can I show my organization the value of investing in the brand?

No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market