Marketing 101

Michael Clinton, author of Roar, shared some practical tips for how marketers can change their mindset and approach to engaging the 50-plus crowd, which presents a multi-million dollar business growth opportunity.

Marketers often are obsessed with appealing to younger generations, frequently assuming that speaking only to twenty-somethings and keeping up with the latest trends is the only effective way to gain awareness and loyalty.

In today’s fragmented media landscape, creating separate strategies for media and creative is no longer effective. This article examines how brands can rethink their media and creative strategies to drive better performance, offering examples and actionable frameworks for marketers.

Let’s look at the seven stages of maturity that can take marketers from the building blocks of performance marketing into marketing mastery.

Mike Berberich dives into a critical skill for any forward-thinking marketer: identifying when a trend transitions from being just another shiny object to becoming a true needle mover in the industry, sharing key indicators that show when a trend is hitting an inflection point.

This session explored the importance of relationship management in mid-level donor programs.

This session showcased how PETA, in collaboration with Mal Warwick and Data Axle Nonprofit, utilized predictive AI and machine learning to enhance their donor acquisition program.

Crafted shared its latest commerce predictions and trends, including the increasing role of user-generated content in retail media and how brands can seamlessly integrate creator content into retailer paid media.

NielsenIQ's neuroscience research reveals significant challenges with AI-generated advertising, finding that consumers readily identify AI creative, respond with negative sentiment, and demonstrate lower memory activation and action intent compared to traditional ads.

What are best practices for marketing mix modeling?

Rupen Desai, former CMO at Dole and current partner at Una Terra Venture, shared his thoughts on how businesses might implement AI in a responsible way that prioritizes sustainability, highlighting some tough conversations that need to be had in order to do so.

James Dow, gen ai creative director at Brandtech, discussed five stories impacting the creative industry this month. See Dow’s commentary below.

In an attention economy shifting into overdrive, loyalty programs are an increasingly crucial asset for marketers, as they provide an opportunity to distinguish their brand from competitors, strengthen relationships with customers, and drive sustained purchases.

How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?

Content marketing has long been the cornerstone of successful digital marketing strategies. It involves the creation, publishing, and distributing of valuable and relevant information to attract, educate and retain customers.

ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

The ANA shares data that reveals the percentage of programmatic ad spend devoted to open marketplaces and to private marketplaces, making those calculations both including and excluding CTV.

The ANA shares survey data that reveals the KPIs that marketers most prefer to use in gauging the success of their use of retail media networks.

The ANA shares data detailing which retail media networks are most used by marketers as of 2024 and to what extent.

Move over Budweiser’s cute young Clydesdale. The foal that starred in the beer brand’s Super Bowl ad “First Delivery” may have captured viewers’ hearts with his heroic, beer-carrying exploits at the Big Game, but it was not the only one-trick pony on the night.