Marketing 101

How do challenger brands succeed in becoming competitive leaders?

There’s a lot to think about when it comes to data clean rooms, but no consideration is more important than these watchouts, shared by InfoSum’s Devon DeBlasio during his appearance On Scope.

Devon DeBlasio, VP of product at InfoSum, gave a brief rundown of what exactly a data room clean is during his appearance On Scope.

The partners you choose for your data clean room collaboration are just as important as the technology itself. Make sure you’re on the right path with these tips from InfoSum’s Devon DeBlasio.

InfoSum’s Devon DeBlasio joined On Scope to share what he believes are the three key questions marketers must ask when considering using a data clean room to enhance their targeting while respecting consumer privacy.

During his appearance On Scope, InfoSum’s Devon DeBlasio gave two examples of use cases for data clean rooms, offering critical insights for marketers still trying to wrap their heads around this critically important technology.

Corey Elliott, EVP of local market intelligence at Borrell Associates Inc., joined host Mike Berberich for a lively discussion on all things small business, including the consequences of over-indexing on social media and how artificial intelligence fits into small- and medium-sized business building.

Nielsen data shared at the 2025 ANA Nonprofit Conference reveals how people apportion their viewing time between streaming, cable, and broadcast TV, with additional granularity offered as to how viewing time is apportioned between streaming platforms like YouTube, Netflix, Hulu, and Disney+.

In this fast-paced webinar, uncover the latest trends to elevate email marketing campaigns Discover actionable email marketing tips and tricks that will set your emails apart from the crowd and learn proven techniques to improve open rates, ensuring your campaigns are continuously optimized for success.

Google and BCG share a maturity model for the adoption of AI tools, along with the results of a survey that indicate what percentage of businesses are currently operating at each stage.

eMarketer data shared at the 2025 ANA Nonprofit Conference reveals the relative preference for streaming, cable, and network TV expressed by gen Z, millennials, gen X and baby boomers.

During a March 2025 ANA 1-Day Conference, Geoff Stupay, VP of product at HUMAN Security, shared best practices for preventing fraud in loyalty programs.

Daniel Cinquegrano of Goodway Group shares insights on how brands can maximize the benefits of retail media.

How can my brand effectively market to the veteran community?

Viator examined creative AI’s benefits, risks, and how the brand leverages dynamic creative optimization to deliver personalized content at scale.

Agency Mania Solutions explores what innovation truly means in today’s economic landscape and how it can be brought to life through enhanced client-agency relationships.

Aaron Fetters, CEO of Transparent Partners, shared a pragmatic framework for identifying and implementing high-value AI applications across marketing organizations, focusing on a human-first approach that maximizes both immediate ROI and long-term strategic advantages in an increasingly AI-driven marketplace.

How does my brand manage a television/video production shoot?

Infosum’s Devon DeBlasio joined host Mike Berberich to cover everything marketers need to know about data clean rooms, including why they’re critical to modern marketing success, what partner collaboration might look like, and case studies from brands who have used them with great results.

How can my brand effectively use a celebrity spokesperson?