Marketing 101

Workday shared how it orchestrates its integrated annual planning process for more than 700 Workday marketers.

ANA Purpose guru Ken Beaulieu shares six lessons he learned in 2024 that will supercharge your purpose efforts in the year ahead.

What are some trends and best practices for sponsorships?

Refinery29’s Julie Arbit, global SVP of insights, and Chelsea Sanders, VP of brand strategy and development, shared a summary of the culture codes their organization has identified that will be critical in 2025 and beyond.

Accenture Song shared insights from its 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.

In this video, Accenture Song Katie Burke and Agneta Björnsjö shared insights from the 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.

What are the best ways to generate leads for my business?

In-housing is more than just a trend; it's a strategic choice that can deliver significant benefits for marketing organizations. But how do you communicate the value of your in-house agency to those who may not understand or appreciate it?

Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the problems experienced with products and services that consumers regard as the most serious, with overcharges and excessive prices topping the list.

Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the products and services consumers experience the most serious problems with, with those related to banking, automobiles, and computers and the internet ranking near the top.

Professor Thomas Hollmann of Arizona State University shares the results of a study that reveals the ways in which consumers most want their complaints to be resolved by companies. Hollmann’s data goes on to indicate the frequency with which consumers feel that they receive those resolutions.

Professor Thomas Hollmann of Arizona State University shares the results of a longitudinal study charting the incidence of consumers’ problems with products and services, which has been increasing significantly since 1976.

Inspira shares data revealing generation Alpha’s device preferences.

How can my brand best respect consumer privacy and adhere to current regulations?

Deep Sync provides a “101”-style primer on data clean rooms.

Marketers spend a lot of time thinking about customers as well as navigat¬ing through complex professional relationships, so understanding the psychology of choice can not only illuminate the cognitive biases and factors influencing people’s decisions but also provide valuable perspectives for both consumers and business leaders. Moreover, marketers can leverage this understanding to design more effective strategies that resonate with their target audiences and stakeholder groups.

The moving journey is hectic, so trigger campaigns provide consumers with relevant offers while the need for goods and services related to relocating is top of mind. As a direct result, marketers who run trigger campaigns achieve greater return on their marketing investment than those running traditional marketing campaigns.

In this POV from the ANA’s Center for Ethical Marketing, Senny Boone, SVP of compliance, provides a channel-by-channel breakdown of what responsible data use in marketing looks like.

Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”

Influencers have the power to capture audiences, build communities, and drive engagement. B2B brands are finally taking notice and realizing the immense potential of collaborating with these creative minds.