Marketing 101

R3 provides an introduction to Retail Media Networks, complete with financial projections for the booming new media, case studies detailing how they are being leveraged by brands, and a detailed breakdown of the players on the market and their capabilities, both in the U.S. and globally.

Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them.

Brand ambassadors are not only the face of your current marketing campaign or activation, but also of your brand and your company. And while many ambassadors may only be working for you for a single event, the impression they leave on potential consumers lasts forever.

Nielsen shares the results of recent research that illuminates how Hispanic viewers engage with and feel about TV and streaming.

Media usage may be moving toward a tipping point in which consumer consumption rates for both traditional media and digital channels reach saturation. Marketers will have to alter their engagement strategies to capture more elusive consumers.

While podcast popularity and advertising investments continue to soar, some marketers have questions around the best way to navigate brand safety and suitability in podcasts.

System1 shares insights on how brands can optimize their advertising across social media and other digital channels.

As connected TV advertising technology grows more sophisticated, it's not only making TV more affordable for more brands, it's also unlocking a coveted space for brands of all shapes and sizes: the lower half of the marketing funnel.

Acxiom shares a model for gauging the maturity of an organization’s deployment of AI in the area of analytics services.

Walton Isaacson shares eMarketer survey data that gauges marketers’ confidence in their capabilities for measuring the ROI generated by various marketing channels.

Marketing Futures podcast host and ChatGPT power user Michael Berberich shares his key tips to help you create the perfect AI prompt.

Imagine your favorite coffee shop knowing exactly how you like your drink or an online store that suggests products based on your preferences – these personalized experiences are the result of strong customer retention efforts.

Converged TV advertising — especially via CTV and digital video — offers brand and agency professionals an unparalleled opportunity to quickly measure and understand their campaign performance. But, too many advertisers spend more time measuring campaigns and less time optimizing them — a phenomenon dubbed the "converged TV disconnect."

Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.

How are marketers currently approaching marketing technology?

Stein IAS and Brand Finance share the results of a survey of CFOs revealing the obstacles that those executives see as hampering their relationships with CMOs.

The Hispanic Marketing Council and the Asian American Advertising Federation share data revealing how both Whites and multicultural consumers (MCs) view the multicultural majority emerging in the U.S. and how they believe that demographic shift will affect the countries’ values.

See who tops out the list of the most valuable B2B brands!

The Hispanic Marketing Council and the Asian American Advertising Federation share data that quantifies the favorability with which Hispanic, Black, and Asian multicultural (MC) consumers view “in-culture” ads — both those appearing in diverse media and those appearing outside of “in-culture” environments.

The ways consumers research, choose, and purchase vehicles continue to evolve and shift dramatically. Today, 95 percent of vehicle buyers use online channels as a source of information. In fact, twice as many start their research online versus visiting a dealer.