Innovid: How to Fight the 'Converged TV Disconnect' | ANA


How to Fight the 'Converged TV Disconnect'

A new survey highlights the gap between campaign measurement and optimization

Converged TV advertising — especially via CTV and digital video — offers brand and agency professionals an unparalleled opportunity to quickly measure and understand their campaign performance. But, too many advertisers spend more time measuring campaigns and less time optimizing them — a phenomenon dubbed the "converged TV disconnect."