Responses to "In-Culture" Ads, by the Numbers | Money Slides | All MKC Content | ANA

Responses to "In-Culture" Ads, by the Numbers

The Hispanic Marketing Council and the Asian American Advertising Federation share data that quantifies the favorability with which Hispanic, Black, and Asian multicultural (MC) consumers view “in-culture” ads — both those appearing in diverse media and those appearing outside of “in-culture” environments.