Marketing 101

ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"

Guests of the ANA’s Beyond Profit podcast offer an array of insights that illuminate the purpose movement, including its origins and the demands it places on companies. For instance, recent guests have identified three main drivers inducing organizations to embrace brand purpose.

In today's increasingly complex business environment, brands are facing market conditions that are profoundly different from generations past. Consumers have more choices than ever, are more brand savvy and are socially invested in the brands they use.

Marketing Futures host Mike Berberich outlines just how massive the gaming audience is, some ways these individuals actually embrace advertising, and three ways marketers can level up their in-game advertising.

Getty Images developed an LGBTQ+ collection of images and a guidebook for its use with GLAAD. The company shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects the LGBTQ+ community in all aspects of their identity.

Pantene shared how it is providing visibility and hope to the community through Isa, a transwomen — giving her the Quinceañera celebration she never had.

March is Women’s History Month, a period that celebrates the strengths and achievements of women and strives to advance the causes most important to them. In keeping with this important theme of the month, consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating women’s issues and aiding their causes.

Wiland shared a brief overview of cookies, including their significance in digital marketing and the new identity markers that will replace them in the data world.

What are best practices for marketing mix modeling?

How can my brand start using QR codes in our marketing?

In 2010, there were a mere 400 million people on Facebook. The company was young and growing, and was friendly to brands and publishers. “Build your audience on Facebook!” they said. “Make them like your page and everyone will find you!” So, that’s exactly what brands and publishers did. Every small business did it. Every restaurant did it. Life was good!

Programmatic ad tech has certainly come a long way. Some might say it’s come all the way — all the way, that is, to reaching the initial goals we set out to achieve. Back when the industry began taking shape, it did so with focused purpose: to build the tech infrastructure and business processes to enable highly efficient media buying in a digital world. We’ve climbed that mountain.

Brands and agencies are collecting record amounts of data about their customers and are building data-driven processes into nearly every aspect of marketing. The one area that has not traditionally been data informed the way it should be is creative.

As the LGBTQ+ community wields growing purchasing power, brands and organizations need to create marketing and advertising campaigns that are inclusive and acknowledge ongoing and dramatic changes in gender identity. While there's been progress in LGBTQ+ representation in advertising, significant gaps remain.

Everyone loves measurement. Put simply, it helps us confirm, amend, and deny various hypotheses and gives us the proof that marketing matters.

As business leaders begin to set course for 2023, they face more uncertainty than ever – a perhaps preposterous statement considering the last three years. Economic downturn is crunching budgets, a distrusted media landscape is clouding judgment, and cultural pressures to “get it right” have never been higher.

How are brands using AI in their marketing efforts?

In this video, hear from a panel of industry experts about why companies must create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay.

While recruiting diverse talent into the industry is crucial, companies must also create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay.

How many times per iPhone update have you accidentally discovered a new feature you didn’t know existed? I recently learned of the ability to shuffle through a batch of images sent via an iMessage thread, like the way you would shuffle through a deck of cards. I could immediately see the way in which the feature is intended to save me time and energy and make the experience itself more enjoyable.