Marketing 101

Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.

Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.

Cheetah Digital explores the four stages of establishing a relationship marketing strategy.

The 2022 Multicultural Excellence Awards showcase and highlight campaigns that do just this. Below are some award-winning campaigns that shine a light on sustainability practices.

Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.

The best ads are ones where people feel included, represented, and part of a larger community. For the LGBTQ+ community, who haven’t been historically included (and have faced discrimination), feeling seen in mainstream media is huge.

What are some trends and best practices for direct mail marketing?

What are trends and best practices in email marketing?

More than ever, your potential customers want to be recognized. The challenge lies in identifying just who your best potential customers are, so you can effectively target them with your direct mail campaigns.

The 2022 Multicultural Excellence Awards shined a valuable spotlight on some of the excellent marketing being devoted to Asians, Asian Americans, and Pacific Islanders (AAPI). Below are some summaries of that trophy-hoisting work, with the full case studies accessible through the embedded hyperlinks.

The 2022 Multicultural Excellence Awards celebrated some of the excellent marketing being devoted to the Hispanic community. Below are some summaries of those blue-ribbon efforts, with the full case studies accessible through the embedded hyperlinks.

It’s that time of year when we look into the crystal ball to get insight into trends that will impact the way business is done in the year ahead. From my perspective, I see an exciting trove of classics that when combined with newer iterations of AI and chatbots tech will really drive consumer connection. Let’s take a look.

What are some trends and predictions being made for consumers in the coming year?

What are some trends and predictions for the marketing industry in the coming year?

The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers.

When we think about media metrics, the industry has created a measurement buffet. For example, it wasn’t long ago that Nielsen was the standard delivery measurement for TV. Today we have Comscore, TVision, and iSpot, among others. Media agencies and brands can choose delivery metrics with ratings or impressions; consumer metrics via attention or engagement. This environment of non-standardized media metrics leads to a lot of choice – and a lot of confusion.

Account-based marketing (ABM) is no longer the domain of giant tech companies with the resources to deploy bespoke programs targeting accounts that are likely to have the most profitable impact in the long run. According to a recent survey, most B2B organizations that have not yet adopted an ABM strategy plan to do so within the next 12 months.

The hot-button issue of consumer privacy has been building, with more consumers aware than ever of targeted advertising practices. With a new year on the horizon, the industry will begin to see regulatory changes as early as January 2023. But what will these new privacy regulations mean for digital advertisers, and how can they ensure their businesses’ success in its midst?

How can brands market to Indigenous and Native American Consumers?

Hybrid shopping experiences intertwining in-store and digital experiences are the key to differentiating your brand in the modern, overcrowded commerce landscape. It’s become a non-negotiable for retailers to have an online presence, but brands can enhance their customer experience and stand out from competition by integrating these shopping experiences.