Generative AI: Resources
Generative AI (gen AI) is a game-changer and disruptor. From ideation to image creation to testing capabilities, the ability for generative AI to enhance processes is almost endless. For many companies and marketing teams, this evolving technology can help teams become more agile, creative, scalable, and data-driven.
According to ANA's AI Glossary, generative AI is "the field of artificial intelligence that focuses on creating new content based on existing data. For a CRM system, generative AI can be used to create a range of helpful outputs, from writing personalized marketing content, to generating synthetic data to test new features or strategies. For customers it means better and more targeted marketing content, which helps them get exactly the information they need and more. For marketing teams it means faster builds for marketing campaigns and sales motions, plus the ability to test out multiple strategies across synthetic data sets and optimize them before anything goes live."
Below are resources aimed to help you better utilize generative AI while also understanding the ethical and legal implications.
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AI Campaigns and Case Studies
Industry Insights March 29, 2024Below are case studies and campaigns that successfully utilized AI.
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Next Level AI Prompts for Marketers
POVs February 27, 2024AI, like a complex musical instrument, can produce a range of outputs depending on how you play it. To ensure you're staying in tune, Marketing Futures host Mike Berberich is here with some tips to help you get the most out of AI.
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The Evolution of Digital Marketing in the Era of AI
Industry Insights February 21, 2024As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.
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AI Trends and Forecasts
Conference Session Videos January 30, 2024In this video, Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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AI Trends and Forecasts
Event Recaps January 30, 2024Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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Your AI Ghostwriter: A Gen AI Super Hack
POVs January 23, 2024Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.
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Generative AI for Content Marketing Cheat Sheet
Tools January 22, 2024Use this cheat sheet to learn about best practices for leveraging Generative AI for Content Marketing at your company.
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Generative AI for Content Marketing Checklist
Tools January 22, 2024Use this checklist to help you leverage generative AI for content marketing at your company.
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Generative AI for Content Marketing Quick Win Package
Quick Wins January 22, 2024ANA’s latest Quick Wins Package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of integrating generative AI platforms into the marketing function, specifically content marketing campaigns.
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Advertisers Emerge the Winners in the 2024 AI Arms Race
Industry Insights January 4, 20242024 will see a massive arms race across all corners of the market. From creative production to audience targeting to analytics and content creation, AI will become pervasive. Advertisers have the most to gain, including lower prices, more efficiency, more precision and better insight.
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Can AI Solve the Data Privacy Challenge?
B2C December 22, 2023The vast majority of the advertising industry agrees that a state-led approach to data privacy legislation does not work. But what might privacy look like in an ideal future, and is AI the answer?
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Future-Proof Yourself: Essential Skills for Thriving in an AI-Fueled Industry
POVs December 18, 2023Marketing Futures podcast host Mike Berberich shares some tips for how you can make yourself irreplaceable, even in a professional world drive by algorithms and neural networks.
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The No Fakes Act and the Right of Publicity in the Age of Generative AI
Industry Insights December 15, 2023The generative AI market is growing rapidly and is estimated to increase from $40 billion to $1.3 trillion by 2032. Generative AI refers to artificial intelligence that learns the patterns of content created by people and uses that information to create new content, such as music and videos. Generative AI is touted to boost efficiency, improve customization, and expand creative expression.
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Generative AI in Creative and Content: Exploring the Art of the Possible
Event Recaps December 12, 2023Generative AI is expanding, accelerating, and automating the creative and content development process in ways brand marketers could never have imagined.
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What Role Can Generative AI Play in Marketing Effectiveness?
Industry Insights December 12, 2023The potential of generative AI to revolutionize marketing has been widely reported and discussed this year. McKinsey has estimated that gen AI could increase the productivity of the marketing function by a value between 5 and 15 percent of total marketing spend, while a Bloomberg Intelligence report suggested gen AI-driven ad spend is set to grow by 125 percent to $192 billion over the next 10 years.
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AI Adoption: 9 Ways Leaders Are Suffering Inadequate Implementation
Industry Insights December 11, 2023In today's fast-paced and technology-driven world, artificial intelligence (AI) has emerged as a transformative force that holds the potential to revolutionize the way we work, make decisions, and interact with technology. AI promises greater efficiency, data-driven insights, and enhanced productivity, making it a valuable tool for businesses across various industries. Yet, despite the promises of this cutting-edge technology, many leaders find themselves grappling with the challenges of effectively implementing AI in the workplace.
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Can Generative AI Level the Marketing Field for SMBs?
B2B November 22, 2023A growing number of small- and medium-sized businesses (SMBs) are betting on generative AI and hoping to reap the benefits. But the technology is still evolving and prone to occasional "hallucinations" and inconsistent output. SMB marketers should start to experiment with employee-facing applications, rather than customer-facing use cases, to reduce the risk of negatively affecting revenue as they iron out any bugs.
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The ANA Global CMO Growth Council Generative AI Pulse Check
CMO Content November 17, 2023Generative AI has captured outsized attention from investors and enterprise leaders. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Conference Session Videos November 16, 2023In this video, a panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Event Recaps November 16, 2023A panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.
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