Generative AI: Resources

Whether your company has begun experimenting with AI marketing or it is merely a topic of conversation, Joanne Davis walked through use cases of AI in marketing, how agencies are introducing this tool in their scopes, and what you can do to make sure it is leveraged responsibly in your marketing strategy.

This issue of Marketing Futures’ Pulse collects resources examining best practices for creating marketing prompts for use with generative AI.

AI is a practical and readily available tool at the marketer's disposal. Today, marketing teams can leverage AI to develop content, increase their output, and bring capabilities in-house previously thought unattainable.

In part two of our interview with Craig Stein of R3 and the ChatGPT platform, we discuss real-life threats of AI, who “owns” ChatGPT’s answers, and whether there are things AI will never be able to do.

Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.

Craig Stein of R3 joined the Marketing Futures podcast to discuss generative AI in the first of this two-part series. Also joining the pod? ChatGPT itself! Hear what the AI platform thinks its role should be in marketing.

Artificial Intelligence (AI) is making a solid case for the marketing term of the year. AI has captured the attention of marketers worldwide for its potential to create efficiencies, build meaningful connections with consumers at scale, and introduce capabilities previously thought unattainable.

We’re now living in a time when artificial intelligence (AI) has become a part of many of our daily lives – and it’s only the beginning. ChatGPT, a generative AI chatbot developed by OpenAI late last year, is now widely available and has opened the floodgates to what’s possible. Just weeks after launching, ChatGPT attracted a jaw-dropping 100 million users and became the fastest-growing consumer application in history.

Katrin Ribant, CEO at Multifaktorial, and Michael Berberich, ANA Marketing Futures Committee leader, discussed ChatGPT’s potential to transform the way brands communicate with customers and explored whether AI will ever take marketers’ jobs.

Bruno Gralpois of Agency Mania Solutions surveys the opportunities and challenges that Artificial Intelligence presents advertisers and their agencies. Gralpois concludes with a series of questions that brands should pose to agencies that use AI as a tool in their work.

Paul Aaron, co-founder of and CEO at Addition, a generative AI partner, discussed the advantages AI lies poised to offer email marketers.

If your team has been looking for a way to use AI more to support creative strategy, ChatGPT may actually be helpful for you. While it may seem counterintuitive to have an AI chatbot enhance creativity, the technology can help gather data, research, use the dialogue to plan campaigns and meetings, headlines, key words, copy, and images.