Marketing 101

What are some trends and best practices in programmatic media buying?

Neurodivergent consumers represent roughly 20 percent of the global population — more than 1.6 billion people whose needs traditional marketing largely overlooks. Brands that treat cognitive diversity as a design principle, not a compliance checkbox, may unlock both stronger creative performance and a largely untapped market.

Travel spending is forecast to surpass $1.37 trillion in 2026, yet marketers are navigating AI disruption, tightening budgets, and shifting consumer behavior. New research and brand examples may reveal how storytelling, agentic AI, and creator partnerships could reshape travel marketing strategy.

How can my brand effectively target and reach women with my marketing efforts?

Creator economy ad spend is projected to hit $37 billion this year, and brands like American Eagle are racing to formalize their partnerships. Marketers who lack a structured approach to creator collaboration may be leaving significant value on the table.

Influencer marketing now drives nearly 50 percent of social sales, and global creator spending is estimated at $37.1 billion — making strategic partnerships a core growth lever for brands. Misaligned creator choices may undermine brand credibility, and the ANA's growing library of resources could help marketers build programs that scale.

Influencer marketing is growing, but so is legal scrutiny — brands face fines, lawsuits, and public enforcement actions for disclosure failures. Compliance experts outline what marketers must do now to protect their brands from regulatory and litigation risk.

What are auto marketers facing in the coming year? What are some examples of successful auto marketing campaigns?

Alex Josephson, VP of BrandWorks at LinkedIn, joins the On Scope podcast to discuss the rise of the professional influencer and the power of personal branding. The shift toward authentic executive visibility and human content, created by employees, could change how brands build trust and spur consumers to make decisions.

Synthetic data — AI-generated survey responses that simulate real human input — is reshaping how marketers and researchers fill gaps in audience intelligence.

How effective are brand characters and mascots in ads?

How can I align my marketing and sales departments to improve leads and revenue?

What makes for a great creative brief, and how do I write one?

How can brands connect with gen Alpha?

How can brands optimize their search strategy for the best AI-powered results?

Sixty-two percent of Asian consumers feel invisible in advertising, according to ANA AIMM research. This overview examines how AAPI marketing, cultural nuance, and authentic partnerships could reshape brand relevance, trust, and growth.

Retail marketing is entering a new era shaped by AI, omnichannel experiences, and retail media networks, according to PwC, Deloitte, and ANA research. These trends show how retailers are balancing in-store innovation, first-party data, and margin pressure while rethinking marketing models.

How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?

Green Gobbler knew it represented a better, safer solution for families and the environment than the competition, and it boasted a distinctive asset — its Green Gobbler character. Learn how PurposeBuilt Brands made Green Gobbler the guy people turn to when they have a clog.

Internal communications is emerging as a strategic growth lever as organizations prioritize clarity, purpose, and trust. Research from Gallagher and ANA case studies shows how human-centric, segmented communications reduce overload, strengthen culture, and improve employee engagement.