Marketing 101

With impending third-party cookie deprecation and evolving privacy regulations, marketers face new challenges in reaching customers and measuring campaign performance. Here are key tactics to prepare for marketing success in a post-cookie, privacy-by-design world — and gain a competitive advantage in 2024.

Two SMBs that leveraged Instagram to engage consumers are Young People’s Theatre (YPT) and Erigo. Both brands were able to connect with consumers and drive measurable results with video campaigns that took advantage of the platform’s unique video strategy formats.

How can my brand best respect consumer privacy and adhere to current regulations?

Michael Isselin, entertainment and media partner at ReedSmith, offered a recommendation on responsible use of AI for your production projects.

Haynes-Vozza Identified seven pitfalls of production house bid management across both the pre-bid and bidding processes and offered tips for avoiding each one.

Generative AI is expanding, accelerating, and automating the creative and content development process in ways brand marketers could never have imagined.

What are some trends and best practices in programmatic media buying?

Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.

The law firm Squire Patton Boggs offers an overview of the stipulations of the state privacy laws that have gone into effect in 2023, as well as those that are slated to go into effect in 2024 and 2025.

The law firm Davis+Gilbert LLP provides a primer on CARU, the Children’s Advertising Review Unit.

Consumer data privacy in the U.S. is complicated because the country lacks a national data privacy law. But individual state laws that form a patchwork of complexity and sometimes-conflicting regulations are leaving brands — and individuals — confused about their rights.

Maintaining an engaged audience can be a constant challenge for marketers today. But what if you could rekindle the interest of those who have drifted away?

During a session held at a December 2023 meeting of the ANA’s Marketing Futures Committee, Jason Carmel, global creative data lead at Wunderman Thompson, distinguished between “operational AI” and “inspirational AI” and advocated for the use of the latter.

Dell Technologies shared how it worked with Blum Consulting Partners to streamline its creative review process.

In this video, Dell Technologies shared how it worked with Blum Consulting Partners to streamline its creative review process.

Who is gen Z? How are brands marketing to this generation?

How can my brand effectively connect with millennials?

In this video, Tom Stein and Reuben Webb, two of the leaders at ANA Agency of the Year Stein IAS, addressed the state of creativity in B2B and provided tools to elevate the conversation from subjective personal debates to objective business cases.

Tom Stein and Reuben Webb, two of the leaders at ANA Agency of the Year Stein IAS, addressed the state of creativity in B2B and provided tools to elevate the conversation from subjective personal debates to objective business cases.

Adweek's 2023 B2B Innovation Award Winner Heather Freeland, chief brand officer at Adobe, discussed creativity, reaching a B2B consumer, and generative AI.