Marketing 101

At a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.

In this session, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

Libsyn pro podcaster Brian Cottington shows, step by step, how to set up your podcasting gear — what goes where — as well as the correct software settings you’ll need to record your first episode.

The ANA shares the results of a penetrating study that itemizes and quantifies the hidden costs of programmatic media that renders marketers’ true ad spend a mere 36 percent of their total ad spend.

CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis. Berry examined the key business and consumer trends we expect to shape both shopper behavior and retailer-brand relations in 2024 and beyond.

In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.

This report from BODEN combines the perspectives of various Hispanic influencers, getting their point of view on what successful and effective influencer marketing partnerships look like.

While adopting a brand purpose has become an important obligation for many companies, doing so is just a first step. Communicating that purpose is equally important. For guidance on how to do so, consider four tips offered by guests of the ANA Center for Brand Purpose’s Beyond Profit podcast.

In this lesson, you'll learn to improve your podcast audio by editing it in Adobe Audition. Libsyn's pro podcaster Brian Cottington shows you how to import, pre-process, edit, and export your audio files so that your episode sounds professional.

In this video, Dave Jackson, Libsyn’s Head of Podcast Education, covers uploading your audio file, episode title best practices, defining good show notes, episode artwork specs, episode meta data, and release options.

Libsyn pro podcaster Brian Cottington gives excellent marketing advice that centers on keeping your audience top of mind. He explores strategies for promotion on social media, guest spots, in-person events, and guerilla tactics.

Podcast stats are an insightful tool for measuring podcast growth, as well as determining practical marketing efforts and popular content. But how do they work? Libsyn Podcast Hall of Famer Elsie Escobar gives you an overview of Stats on the Libsyn Dashboard.

Can podcasters earn income from their podcasts? They can if they want, but it’s not necessary. In this video, Dave Jackson, Libsyn’s Head of Podcast Education, introduces ways to make money podcasting including sponsorship, membership/subscriptions, and merchandise.

Human storytelling is a powerful tool for brands seeking to connect with their audience on a deeper and more emotional level. In this webinar, learn how it goes beyond mere product features or services, delving into the narrative realm to create a compelling and relatable brand identity.

AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.

What’s your email marketing New Year’s resolution? If it’s to increase open rates, send more email and learn new trends, then you’re in the right spot! In this webinar, Jay Schwedelson guided marketers through the latest best practices in email marketing.

Today digital marketing has made it easy to communicate with any audience, but oftentimes it bombards customers with irrelevant advertising. Learn how Genius marketers are using a three-step strategy for effective marketing to reduce media waste and make the most of the marketing budget.

CTV advertising is booming. The category is expected to grow from $12.9 billion in 2020 to $42.5 billion by 2028. But other than a potential uptick in revenue, what does that mean for media companies?

Will generative AI spur a creative renaissance among ad agencies? Time will tell, but initial use shows value for clients.