Marketing 101

Scoping season is all about collaboration. Each stage is a chapter of this partnership story. This journey is about creating something effective together, where each plan, discussion, and decision matters. Here's how to do it.

Nielsen breaks down U.S. Hispanics’ preferences when it comes to streaming platforms and content-discovery methods and also shares how diverse representation influences this demographic’s purchase intent and viewing attention.

Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.

Sights and sounds have always been part of branding and marketing. However, modern brand activations need to include a multi-sensory experience for customers and potential customers. By using sensory marketing efforts, you can appeal to a wider range of customers and better influence purchase decisions and brand loyalty.

The 2023 ANA Masters of Advertising Law Conference convened a panel of legal experts who shared numerous recommendations for maintaining compliance with the proliferation of regulations on consumer data privacy being issued by states.

How are B2B brands highlighting their employees?

Rachel Ferrigno, senior manager of content marketing and SEO at Zoetis, shared examples of research-driven content marketing campaigns she’s created, the results of those campaigns, and ideas to recreate at your own company.

By embracing AI, brand teams can free up valuable time and focus on strategic thinking, innovation, and creativity. There are a number of ways marketers will need to prepare.

Extreme industry-wide demand for talent development prompts the launch of ANA’s latest Global Day of Learning - with participants from around the world. The ANA's Global CMO Growth Council will hold its fifth and final Global Day of Learning in 2023 to offer master class-level insights, innovations, and best practices from leading marketing experts around the world. Global Day of Learning is available at no cost to anyone in the marketing industry, including interns, students and professors.

By 2025, 85 million U.S. customers will be in the gen Z age group, according to MarketSplash. Gen Zers, born between 1997 and 2012, is a generation that’s reshaping the rules of engagement between brands and their audience. Born into a world of smartphones, social media, and instant connectivity, these digital natives approach shopping and brand interactions in unique and innovative ways.

AIMM explores its impact on driving multicultural marketing and investment, its pledge for systemic interventions, and resources and tools its providing marketers and suppliers to advance diversity across the marketing ecosystem.

McDonald’s collaborated with designer Megha Rao to create an immersive Diwali celebration that reinforced the brand’s commitment to the Asian Indian community.

When catering to gen Alphas, marketers need to think outside the screen, and create engaging, immersive experiences that blend the digital and physical worlds.

Marketers understand today’s consumers don’t follow a linear path to purchase. They might discover your product through a Facebook ad, read reviews on a third-party website, click on a Google Ad, and finally make a purchase after receiving a promotional email.

Inflation is hitting all of us hard, which means marketing departments must do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers across your route.

How are brands successfully connection with male consumers?

While B2B companies are plugging video into their marketing dashboards, many remain skittish about how to incorporate the medium into a robust third-party marketing strategy and subsequently use their social channels to reach their customers and prospects.

R3’s Craig Stein joined the Marketing Futures Podcast to break down the primary challenges and opportunities AI brings to the marketing spectrum.

Solitaire Townsend, author of The Solutionists: How Business Can Fix the Future, explains why having a good product or service is simply not enough for brands in today’s market. Instead, she says brands must also be expert storytellers and provides some tips for how to achieve that.

Audacy shared the results of a survey of 6,000 consumers that shed light on the reasons that cause audiences to cease listening to a podcast.