Marketing 101

Inspira Marketing shared how unconventionally creative marketing strategies, including interactive storytelling and experiential marketing, empowers brands to capture the attention of their target audience.

Brand purpose not only helps companies differentiate from competitors, but find ways to promote positive change in the world. Below are resources aimed to help you better develop and utilize your company's brand purpose.

How might consumers feel, shop, and behave in 2024?

While adopting a brand purpose has become an imperative for many companies, identifying what that purpose should be can often appear to be a mysterious and daunting process. By way of guidance, consider the following seven tips offered by guests of the ANA Center for Brand Purpose’s Beyond Profit podcast.

Roku visualizes data from Nielsen demonstrating how linear TV is ceding an ever greater share of TV usage to streaming.

Marketing agency Inspira shares best practices for social media targeting.

In this video, Libsyn Podcast Hall of Famer Elsie Escobar helps us define a podcast, explaining how it differs from other media.

You’d be surprised at how vital your podcast tile and cover art are to helping potential listeners find and download your podcast. In this video, Libsyn pro podcaster Brian Cottington shares best practices along with design advice from professional graphic designer and podcaster Prescott Perez-Fox.

Why do you need a podcast platform (media host)? What do they do? Libsyn Podcast Hall of Famer Elsie Escobar explains all the basics of a podcasting platform.

Inspira Marketing offers guidance for young brands striving to establish themselves.

At a February 2024 meeting of the ANA’s Agency Relations Committee, author, inspiration expert, and veteran marketer Michael Fanuele offered his audience advice for inspiring their agency partners.

Imteaz Ahamed, director of performance marketing at Reckitt, discussed how Reckitt has managed to deploy a data clean room solution to co-mingle brand first party data with retail data, to drastically improve ad efficiency.

To increase the effectiveness of your CTV advertising campaigns, you need to make discerning content choices, establish robust partnerships with the right content owners and platforms, and choose the best inventory to place your ads. But this probably sounds easier said than done.

How can I optimize my e-commerce marketing strategy?

TJ Sizemore discussed leading athletic footwear retailer ASICS' approach to A/B testing and how a new company KPI was created, further amplifying the value of A/B testing as an organizational strategy.

What is essential podcasting equipment? Dave Jackson, Libsyn’s Head of Podcast Education, explains what you need to start a podcast, exploring everything from cost-effective gear to more advanced, high-quality recording tools.

Trent Huxley addressed the importance of a commercial view of data and analytics and what is lost if spending is prioritized based on siloed metrics.

Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).

In this video, Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).

In this video from a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.