Coverage of the ANA In-House Agency Conference

ANA Group Executive Vice President Bill Duggan delivered the opening remarks of the 2022 ANA In-House Agency Conference.

Orangetheory Fitness chief brand officer Kevin Keith spoke to how the brand’s in-house creative team is playing a role in motivating a shared community of almost one million members across the globe to live longer, more vibrant lives through their workout.

In this video, Orangetheory Fitness chief brand officer Kevin Keith spoke to how the brand’s in-house creative team is playing a role in motivating a shared community of almost one million members across the globe to live longer, more vibrant lives through their workout.

In this session, learn how training to get comfortable with the uncomfortable can unlock the mindset required for increased in-house agency growth.

Social personalization has gone from a pipe dream to a necessity when it comes to how brands plan social media ad campaigns. In this session, learn about the major challenges and opportunities and get concrete tips for what to do next.

In this in-house agency town hall, marketers shared their challenges, successes, and resource needs.

HP’s Carlos Ricardo and Sony Interactive Entertainment’s Jessica Cipolla-Tario shared lessons learned from running in-house agencies at their respective organizations.

In this video, HP’s Carlos Ricardo and Sony Interactive Entertainment’s Jessica Cipolla-Tario shared lessons learned from running in-house agencies at their respective organizations.

Mandy Janicki spoke about her journey of regionalizing UL's Creative Studio team and discussed what she learned from her designers, copywriters, and clients. Tracy Miller walked through UL's regional design strategy and discussed the outcomes of her team's research as well as next steps.

In this video, Mandy Janicki spoke about her journey of regionalizing UL's Creative Studio team and discussed what she learned from her designers, copywriters, and clients. Tracy Miller walked through UL's regional design strategy and discussed the outcomes of her team's research as well as next steps.

The PGA shared tips for creating an in-house agency.

David Angelo, founder and creative chairman of David&Goliath, shares how to keep your agency brand thriving, relevant, and dynamic when in-house.

In this video, David Angelo, founder and creative chairman of David&Goliath, shared how to keep your agency brand thriving, relevant, and evolving when in-house.

Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.

In this video, Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.

Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.

In this video, Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.

McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.

Developing a winning culture should be the mindset when building an in-house agency team.

In this video, McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.