Coverage of the ANA In-House Agency Conference

It’s important to hire in-house agency talent who can add to a company’s culture rather than just fit in.

FCB global CEO Tyler Turnbull shared valuable insights on how to build successful brand-agency partnerships.

In this video, FCB global CEO Tyler Turnbull shared valuable insights on how to build successful brand-agency partnerships.

In this session, learn how Heart Haus, CVS Health’s in-house creative team, helps persuade, empower, and inspire consumers, members, and patients to achieve healthier lives through the communications and activations they imagine and bring to life.

Human-centric creativity empowers the pursuit of new and useful ideas by CVS Health’s in-house agency.

In this video, learn how Heart Haus, CVS Health’s in-house creative team, helps persuade, empower, and inspire consumers, members, and patients to achieve healthier lives through the communications and activations they imagine and bring to life.

Sure, there are cost savings to be had, but developing campaigns in-house is not about playing it safe. In this session, learn why it’s about taking big swings and stoking the creative fires within the organization to drive creativity across the brand.

Trusting partners, keeping the focus on consumers, and having fun are the key to the success of in-house agencies.

Sure, there are cost savings to be had, but developing campaigns in-house is not about playing it safe. In this video, learn why it’s about taking big swings and stoking the creative fires within the organization to drive creativity across the brand.

Going in-house has allowed the University of Phoenix to amp up its agile practice and lean into performance marketing.

What does it take for an in-house agency to specialize in performance and growth marketing? In this video, hear from the head of marketing operations at the University of Phoenix on how their in-house agency is structured to deliver marketing results and lessons learned along the way.

AI is a practical and readily available tool at the marketer's disposal. Today, marketing teams can leverage AI to develop content, increase their output, and bring capabilities in-house previously thought unattainable.

AI can be used to free in-house agencies from process in order to better focus on creativity.

Few have seen the evolution of in-house agencies from the vantage point of R/GA's Michael Olaye. In this video, learn why he sees a future in which AI empowers in-house agencies of all sizes to redefine their marketing potential.

In this video, get highlights of the new ANA research on in-house agencies including how workloads continue to increase, the biggest challenges for in-house agencies (all related to managing growth), and how in-house agencies are working with external agencies.

In this video, Andrew McKechnie, who formerly held leadership roles at the in-house agencies of Apple and Verizon, offered six tips for hiring for and building the culture of an in-house agency.

Amy Bartle, head of media at TaxAct, shared insights she has learned during the process of in-housing her brand’s programmatic media, including key questions to ask before starting the in-housing process and the timeline her brand has operated on.

Marketers need to address aggregation of data and team structure before moving ahead with in-housing programmatic media.

In this video, Amy Bartle, head of media at TaxAct, shared insights she has learned during the process of in-housing her brand’s programmatic media, including key questions to ask before starting the in-housing process and the timeline her brand has operated on.

Liberty Mutual’s in-house agency has built an open environment of creative inspiration by taking on outside clients.