Coverage of the ANA In-House Agency Conference

Simon Au, executive creative director of The Kitchen, North America, talked about how he motivates his team to balance speed with substance to create award-winning work.

Creative agility through ownership and relationship is the secret sauce of Kraft Heinz’s in-house agency.

In this video, Simon Au, executive creative director of The Kitchen, North America, talked about how he motivates his team to balance speed with substance to create award-winning work.

Free the Work’s Pamala Buzick Kim discussed her 3H Framework, a philosophy she developed through years of DEI advocacy work that strives to supercharge marketing messaging via understanding and empathy.

In this video, Free the Work’s Pamala Buzick Kim discussed her 3H Framework, a philosophy she developed through years of DEI advocacy work that strives to supercharge marketing messaging via understanding and empathy.

This session is for the in-house agency leaders eager to take control of forecasting and reporting. Matt Hertig, CEO of ChannelMix, advised in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction.

In this video, Matt Hertig, CEO of ChannelMix, advised in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction.

Blum Consulting shares insights quantifying the value of in-house agencies.

The&Partnership shares eMarketer data demonstrating how audiences have allocated their viewing time between traditional and digital media since 2019, with a forecast 2024.

To close the 2023 ANA In-House Agency Conference, a panel comprised of ANA in-house agency members addressed key issues including determining the financial value of in-housing, taking on outside clients, bringing programmatic media in-house, leveraging AI, and more.

JLL Creative’s Shaina Nielson shared how she and her team were able to build a more creative and productive culture through an approach that considered the perspectives of all stakeholders and prioritized continuous improvement through constant collaboration.

In this video, JLL Creative’s Shaina Nielson shared how she and her team were able to build a more creative and productive culture through an approach that considered the perspectives of all stakeholders and prioritized continuous improvement through constant collaboration.

In this video, get a two-minute overview of the 2023 ANA In-House Agency Conference.

Novo Nordisk launched their studio agency program in 2019. Over the last four years, the studio has undergone a transformation.

Novo Nordisk achieved instant scalability and overhead savings by adopting an outsourced studio model.

Novo Nordisk launched their studio agency program in 2019. Over the last four years, the studio has undergone a transformation. In this video, hear about best practices learned along the way and what’s next for their in-house agency model evolution.

UKG’s in-house agency explained how it reimagined the way it worked with internal clients with the help of Jaro Group’s coaching.

In this video, UKG’s in-house agency explained how it reimagined the way it worked with internal clients with the help of Jaro Group’s coaching.

In this session, The&Partnership showcased how they help marketing teams design and manage in-house teams that weave together long-siloed disciplines to marry brand and demand more effectively.

In this video, grand category prize winners for the ANA In-House Excellence Awards were announced across all 11 main categories for the top in-house teams delivering the best creative, strategic, and growth-driving marketing campaigns of the year.