Coverage of the ANA In-House Agency Conference

DoorDash’s Mariota Essery and Eli Velez discussed how the brand’s in-house agency, called “Superette,” works. They covered the operating principles that guide the agency and provided a case study for how those principles are put into practice.

R/GA explored the AI tools being used by today’s leading marketers and how they are being applied practically to redefine in-house creative capability.

During a session at the ANA’s 2024 In-House Agency Conference, Lenovo’s In-House Media Center of Excellence described its five priorities and how they yield both tangible and intangible benefits for the organization.

Intuit Mailchimp’s in-house agency embraces expert absurdism to create work that challenges convention and drives impact.

Chris Worden, associate VP of marketing operations of Lilly Marketing Studios at Eli Lilly & Co., spoke about the challenges and opportunities that come with offshoring as well as key performance indicators that are worth measuring to track success.

Cultural understanding, shared vision, and leadership development are critical to successfully offshoring creative talent.

Best Buy’s Heidi Tuneberg highlighted her brand’s new production studio, outlining the reasons why it was needed, how she and her team obtained funding for the project, and the ways in which it has enabled content innovation.

Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.

In this video, Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.

In this video, ANA's Bill Duggan and Greg Wright delivered the opening remarks of the 2024 ANA In-House Agency Conference.

During a session at the ANA’s 2024 In-House Agency Conference, Patti Cocciolo fielded questions about her in-house agency at Cisco.

In 2023, The Aflac Studio, in-house creative agency of Aflac, created the film The Park Bench, which drove broader awareness around the health and wealth gap in America and the disparities surrounding medical debt. In this session, learn how The Aflac Studio is structured to support Aflac's core business strategies.