Coverage of the ANA In-House Agency Conference

During a session at the 2025 ANA In-House Agency Conference, Bayer and Energy BBDO discussed their partnership on a recent purpose-driven campaign.

During a session at the 2025 ANA In-House Agency Conference, Chewy discussed how simplicity led to a successful holiday campaign.

During a session at the 2025 ANA In-House Agency Conference, Grammarly, Loblaws, and Brainrider discuss strategic resource management, healthy out-sourcing partnerships, and adapting to new paces of business planning and toolsets like AI.

Organizational alignment and vision are key engines for achieving positive rates of climb for in-house agencies.

Innovation, agility, and access to diverse expertise are among the benefits of an open source/hybrid agency model.

To meet growing content and insights demand, Newell Brands is leveraging AI with embedded team experts and personas.

Progressive’s in-house agency upgraded its capabilities by challenging team members to apply AI to at least 25% of their activities.

The ANA shares survey data that reveals the extent to which in-house agencies are adopting AI as well as the uses to which they are putting it.

To unleash creativity, Rocket Mortgage’s in-house agency is deploying AI to remove the job boundaries of team members.

Positive constructive daydreaming (PCD) is good for in-house creativity and business growth.

The ANA shares survey data that illuminates the KPIs that in-house agencies are most commonly held accountable for.

In this video, get an overview of the 2025 ANA In-House Agency Conference.

Giant Bicycles’ in-house agency transformed its project management to more effectively coordinate global and regional requests.

To provide long-term dividends, in-house agencies should focus on brand-building versus performance marketing.

The ANA shares survey data that quantifies the proportion of in-house agencies that work with external agency partners.

The ANA shares data that tracks the growing prevalence of in-house agencies since 2008.

Scott McAllister, founder and CEO of MCA Executive Services, presented a comprehensive framework for purpose-driven leadership.

During a session at the ANA’s 2025 In-House Agency Conference, Wells Fargo explored the different tools available to help consumers conduct online searches and the demands that each option places on brands.

During a session at the 2025 ANA In-House Agency Conference, Emily Koehler, creative director at Fortune Brands Innovations, discussed unexpected inspiration and the importance of creative daydreaming.

Melanie Huet, CMO of Newell Brands, shared her insights on how Newell leverages AI in its consumer insights, marketing strategies, content management, and employee upskilling.