Coverage of the ANA In-House Agency Conference

In this dynamic keynote, Alex Högman, co-founder and CEO of Camphouse, shared how leading brands are preparing their media operations to thrive in an AI-powered world.

As brands increasingly shift creative operations in-house, they gain control — but also face new risks. In this session, Michael McGuire, president of XR Pay, explored how the explosion of content across platforms has magnified the need for proactive global rights management.

Austin Wessel shared how Lytho customers are using creative analytics to reduce burnout, justify headcount, improve intake processes, and make their impact visible to the business.

Learn how Giant Bicycles revolutionized its in-house agency model using monday.com. This session offered a behind-the-scenes look at how Giant accelerates workflows, gets teams working together, and allocates resources for maximum impact.

In this session, Islam ElDessouky, global vice president, creative strategy and content at Coca-Cola, explored the evolving role of in-house creative agencies. Discover how Coca-Cola's in-house agency has adapted to meet the demands of a rapidly changing marketing landscape.

In this session, Asurion's Jonah Bloom shared his perspective on the skills that are valuable and transferable from the external agency world to in-house and the new skills required to maximize success.

In this session, learn how leading in-house agencies are using commercial analytics to guide decision-making, from brand vs. performance investments to channel strategy and audience engagement.

In this session, hear from Airbnb’s Hoon Kim about how to navigate your in-house agency around internal and external changes, as well as the significant transformations that come with ever changing technologies such as AI.

In this session, explore how ESTYLE and Stagwell Marketing Cloud are reimagining marketing with AI — boosting efficiency, driving smarter content creation, and shaping the future of brand growth.

In this session, learn about Window Seat, Delta Airlines’ award-winning in-house agency, where creative quality takes priority over deliverable quantity.

The ANA shares survey data that illuminates how more and more organizations have developed in-house agencies since 2008.

The power of “we” is the north star of DoorDash’s in-house creative studio.

The In-House Agency Conference concluded by reviewing posts made to the Conversation Boards stationed around the conference floor. A panel of experts offered their advice based on posts and questions regarding in-house marketing challenges.

Speakers discussed the role of reputation and trust, the importance of agile production, and how an evolution mindset can unlock success for ambitious in-house teams looking to level up.

Among the greatest joys of creating an in-house agency is the opportunity to define a culture.

In this video, speakers discussed the role of reputation and trust, the importance of agile production, and how an evolution mindset can unlock success for ambitious in-house teams looking to level up.

Navy Federal Credit Union shared five paradigm shifts that reposition creatives as valuable stakeholders in organizational decision-making.

Brittney Wacholz from Boston Scientific explored strategies for measuring and maximizing the value of in-house resources, with a focus on return-on-ad-spend (ROAS) as a key metric for resource allocation and revenue attribution.

In this video, get a two-minute overview of the 2024 ANA In-House Agency Conference.

In-house creative teams should have the license to be strategic risk-takers in developing and executing ideas.