Coverage of the ANA Masters of Advertising Law Conference

Receiving a Civil Investigative Demand (CID) from the Federal Trade Commission or a State Attorney General can be alarming. This panel will discuss what to do (and what not to do) in response to a CID.

This session will help you spot the regulatory, self-regulatory, and litigation traps related to your common e-marketing and sales practices, such as pricing and delivery fee practices, content copyright risks, and affiliate marketing.

This “basics” panel will focus on the “alternative method of entry” (or AMOE) which has been stretched to its limits by the emerging phenomenon of so-called “sweepstakes casinos.”

Although decisions by the courts and guidance from the NAD, FTC, and state regulators have provided guidelines for influencer marketing, gray areas abound. In this session you will learn about recent cases, common pitfalls, and how to protect your company when using influencers.

With new leadership at both the FTC and the NAD, change is afoot. This discussion will explore what every practitioner needs to know about FTC and NAD priorities and practice, including recent developments at both FTC and NAD.

In this session, learn about the latest advertising and marketing law developments, discover their implications for your practice and clients, and, most importantly, learn how to apply them to provide practical, value-added advice.

These are chaotic times. Artificial intelligence, tariffs, executive orders, a changing regulatory environment...and more. In this session, speakers will share insights on how to identify and mitigate these and other risks with contracts, counseling, and (most of all) conviction.

This session will look at the ownership of AI-generated work and whether an ad with no human author can be protected; where the legal liability falls if an autonomous AI makes a misleading claim or uses copyrighted material; and if automated disclosures comply with FTC regulatory standards.

This session will cover hot and emerging topics for e-tailers and retailers, including the latest updates about price advertising, junk fees, recurring subscription (auto-renewal) programs, and advertising claim substantiation, as well as best practices for compliance and risk mitigation.

For marketers, hyper-personalization necessitates managing a tug-of-war with data privacy.

In this video, get a two-minute overview of the 2024 ANA Masters of Advertising Law Conference.

Law practices need to follow ethical guidelines when adopting and using AI tools.

Marketers need to be clear about the regulatory rules of the road when using AI for content creation.

For ad lawyers representing wellness marketers, it’s important to know how to use science to develop and defend product claims.

Among advertising lawyers’ key challenges if helping to stop consumergeddon.

Like advertising, ad law is changing and it’s important to keep pace with this transformation.

Ad lawyers need to be proactive in pushing back against the impact of an overhauled TCPA on marketing communications.

Be prepared to explain the genesis of data when submitting ad claims for regulatory review.

This session focuses on the ANA’s new Ethics Code and related compliance tools: the DMAchoice.org opt-out for mail and email preferences, the Data Privacy Framework (DPF) for international data transfer, and related initiatives that aid organizations beyond the legal baseline.

The revolution will be…streamed. Representatives from AdChoices and the connected television and device advertising ecosystem will discuss the ascendancy of streaming by consumers and how privacy factors in as consumers “turn on” their devices and “take in” the content.