Coverage of the ANA Masters of Advertising Law Conference

In this session, get an update on the hottest litigation and regulatory trends involving AdTech and AI, and learn practical and innovative strategies to share with your marketing clients to help reduce the current risks.

When they work well, joint marketing and promotional arrangements allow each party to expand their reach into new markets and enhance brand identity. Our panel discusses various tips and tricks they have learned when advising on and structuring joint marketing and promotional arrangements.

This session looks at some of the major technology issues facing advertising lawyers today (including AI, digital design choices that lead to legal risk, use of data for marketing purposes, and regulation of social media), and discusses a framework for approaching this brave new world.

This panel features diverse perspectives from industry veterans and the National Advertising Division (NAD) who examine regulatory and litigation trends in environmental marketing claims, disclosures and substantiation, as well as the impact of the FTC's ongoing Green Guides review.

In this sesssion, Microsoft's legal marketing team shows you how to use AI Copilots to make your everyday work more efficient.

Marketers need to keep up with the rapid changes in advertising law to be able to win without losing.

In this video, veteran lawyer Ron Urbach offered numerous observations on emerging legal developments connected to wide-ranging topics that included dark patterns and junk fees, endorsement guidelines, ESG claims, health product claims, and AI.

Speakers in this session discuss the basics of substantiating claims, from developing protocols, to conducting testing, to ensuring that the testing actually substantiates the claims the marketing team wants to make.

This session provides an introduction to key topics in advertising law that both lawyers and marketers should know. The panel discusses things like how to determine what claims are conveyed in an ad, how to substantiate different types of claims, and how to make effective disclosures.

This session focuses on the effective involvement of both in-house and outside counsel in managing the legal risk of advertising and marketing. Learn about hot topics in advertising and marketing and strategies for managing legal risk in collaboration with the marketing team.

This session highlights what has changed in FTC's Endorsement Guides and where the areas of focus for the Commission will likely be and provides helpful, practical guidance on how businesses can future-proof themselves for compliance.

Hear from two Disney lawyers, who talk about managing the marketing legal function of this complex theme park, hotel, and cruise line enterprise, including collaborating with creative and technical in-house clients to create magical experiences for guests and managing outside counsel.

You’ve just gotten the call that a competitor is making a claim that the business thinks it shouldn’t. What now? This panel covers the practical steps an in-house legal team can and should take after receiving that call, from analyzing the claim at issue to evaluating all potential enforcement options.

In this video, speakers addressed significant developments over the past year in advertising litigation, including consumer fraud class actions, Lanham Act cases, and NAD challenges.

This panel combines a first-chair litigator overview on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective.

In this video, a panel discussion includes first-chair litigator overview on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective.

To wrap up the 2022 ANA Masters of Advertising Law Conference, the ANA's D.C.-based Government Relations team previewed the hot issues confronting advertisers in Washington and the states for 2023 including privacy, taxation, and more.

This session highlights some of this year’s most significant legal and regulatory developments and the challenges they present for marketers in both the real and virtual worlds.

In this video, hear about highlights some of this year’s most significant legal and regulatory developments and the challenges they present for marketers in both the real and virtual worlds.

This panel featured diverse perspectives from industry veterans and Serena Viswanathan in the FTC's Division of Advertising Practices. The panelists examined regulatory trends in social media marketing and online disclosures, as well as what marketers can expect given the FTC's proposed updates to the Endorsement Guides.