Coverage of the ANA Masters of Advertising Law Conference

In this session, speakers offer practical guidance on evaluating AI tools, securing resources, and releasing AI to users. Learn how to streamline your in-house marketing legal team’s operations for optimal workflow efficiency.

This session will provide an introduction to key issues in advertising law that both lawyers and marketers should know. The panel will discuss various topics, including how to determine what claims are conveyed in an ad, how to substantiate different types of claims, and how to make effective disclosures.

This session will discuss how advertisers can identify and protect their IP rights in their creations, and how to avoid the risk of violating IP rights of others.

This session will discuss the nuts and bolts of claim substantiation, including objective claims, subjective claims, testing, surveys, and distinguishing claims from puffery.

This panel will cover brand messaging through content outside of traditional ads, including social media, content partnerships, and communications/distribution channels.

This session will focus on consumer class actions, including false advertising and privacy class actions. The panel will feature insights on litigation trends including common claims and types of products and services targeted, as well as theories of liability, over the past year.

This session will cover trends in advertising litigation gleaned from NAD, consumer class action, and Lanham Act cases in the telecommunications and consumer goods categories in the last year, from claims of network speed and reliability, to quantified product performance claims.

This fast-paced session will cover hot and emerging topics for e-tailers and retailers, including the latest updates about generative AI and marketing, price advertising, junk fees, recurring subscription (auto-renewal) programs, and dark patterns.

This session will explore the benefits and risks in creating and marketing new food concepts, including health and sustainability claims, sourcing, plant-based meat alternatives, traceability, supplements, FDA regulatory interests, and more.

This panel will explore strategies for managing global ad campaigns and initiatives around sustainability marketing in an increasingly segmented regulatory environment. The panel will consider whether and how to harmonize efforts across the Americas, Europe, and parts of Asia.

Drawing on their combined experience assisting leading brands with successful product and character launches in multiple markets, our panelists will share insights, case studies and best practices including the “three-dimensional” thinking necessary to help ensure successful global campaigns.

This session will cover critical IP considerations when partnering with talent and explore unexpected regulatory hurdles that talent may face when investing in health, personal care, or other regulated products.

This panel will cover important issues for marketing cosmetics products, including issues that arise when marketing to Gen Alpha.

This session will cover how to handle variable pricing, subscriptions, add-ons, and other issues.

Data protection laws are placing increasing importance upon a company's compliance with its privacy legal obligations and ensuring that its third-party partners are also compliant. Standardized assessments are key to mitigating risk.

This panel will discuss recent regulatory and legal developments in the green marketing area, including the long-anticipated updates to FTC’s long-standing Green Guides, recent class actions addressing “green” claims, recent self-regulatory decisions addressing environmental claims, and more.

The panel will discuss what the Supreme Court’s decision in Loper Bright Enterprises means for the FTC’s aggressive rulemaking agenda.

Dive into the whirlwind of children’s privacy, social media, and influencer regulations, where every day brings a new challenge. In this session, speakers uncover the best practices for interacting and engaging with young audiences on platforms like Roblox, streaming services, and online games.

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

It’s critical for privacy compliance to be part of an organization’s culture and an enterprise-wide effort.