Coverage of the ANA Masters of Advertising Law Conference
The ANA Masters of Advertising Law Conference brings together in-house counsel, advertising law practitioners, regulators, and marketing leaders to examine the legal and ethical issues shaping advertising and marketing today. As political, regulatory, and technological change accelerates, the conference focuses on helping legal and marketing teams work together to manage risk, navigate emerging technologies, and promote brands responsibly and effectively.
This collection highlights key insights, best practices, and real-world examples drawn from the conference, capturing how organizations are adapting to regulatory change while aligning legal guidance with marketing innovation and business goals.
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Free to Cheat, or Fools Take Chances? Complying with the FTC’s Evolving Endorsement Guides
Event Recaps November 8, 2022Our panelists, bringing perspectives from brands, agencies, and platforms, share practical insights relating to compliance no matter what your role in the sponsored content ecosphere.
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Free to Cheat, or Fools Take Chances? Complying with the FTC’s Evolving Endorsement Guides
Conference Session Videos November 8, 2022In this video, a panel of experts, bringing perspectives from brands, agencies, and platforms, share practical insights relating to compliance no matter what your role in the sponsored content ecosphere.
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Get Certified: Policy, Process, and Next Steps for Certifying Addressable Media Identifiers
Event Recaps November 8, 2022Representatives from the Digital Advertising Alliance and other experts shared information about the newly created certification process for Addressable Media Identifiers and the next steps for building consumer trust while safeguarding the core functionality of the advertising ecosystem.
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Get Certified: Policy, Process, and Next Steps for Certifying Addressable Media Identifiers
Conference Session Videos November 8, 2022In this video, representatives from the Digital Advertising Alliance and other experts shared information about the newly created certification process for Addressable Media Identifiers and the next steps for building consumer trust while safeguarding the core functionality of the advertising ecosystem.
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Negotiating Platform and Technology-Enabled Agreements
Event Recaps November 8, 2022A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.
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Prize Promotions 2022: New Paradigms for Consumer Promotions Using NFTs
Event Recaps November 8, 2022In this session, learn about the new paradigms for consumer promotions as the use of NFTs becomes more common.
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Prize Promotions 2022: New Paradigms for Consumer Promotions Using NFTs
Conference Session Videos November 8, 2022In this video, learn about the new paradigms for consumer promotions as the use of NFTs becomes more common.
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Vendor Contracting: Preparing for CCPA Changes in Effect January 1, 2023 and Other Related Issues
Event Recaps November 8, 2022A panel of counselors from multiple brands and firms and a privacy expert shared information on looming changes to the California Consumer Privacy Act. They discussed some of the ways that brands and their advertising lawyers can prepare for them.
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Vendor Contracting: Preparing for CCPA Changes in Effect January 1, 2023 and Other Related Issues
Conference Session Videos November 8, 2022In this video, a panel of counselors from multiple brands and firms and a privacy expert shared information on looming changes to the California Consumer Privacy Act. They discussed some of the ways that brands and their advertising lawyers can prepare for them.
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Welcome to Hollywood, Kids! Navigating Children's Advertising and Privacy on TikTok, YouTube, and the Metaverse
Event Recaps November 8, 2022A panel of experienced lawyers offered an overview of recent legislation and developments in influencer marketing relevant to marketers advertising to children. They also provided an array of useful tips for avoiding the use of so-called “dark patterns” and for managing child-directed advertising responsibly.
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What Is an NFT?
Event Soundbites November 8, 2022Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.
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What's Going on with Loyalty Programs? Techniques, Technologies, and Legal Traps
Event Recaps November 8, 2022Representatives from Venable LLP, Bilt Rewards, Uber Technologies, and Capital One Services discussed some of the newest developments in law related to loyalty programs.
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What's Going on with Loyalty Programs? Techniques, Technologies, and Legal Traps
Conference Session Videos November 8, 2022In this video, representatives from Venable LLP, Bilt Rewards, Uber Technologies, and Capital One Services discussed some of the newest developments in law related to loyalty programs.
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When Commerce Meets Charity: Developments in Cause Marketing
Event Recaps November 8, 2022Learn the latest developments affecting cause marketing, including charitable sweepstakes and the impact of California’s new online charitable fundraising platform law on CCV and donation-at-checkout programs.
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When Commerce Meets Charity: Developments in Cause Marketing
Conference Session Videos November 8, 2022In this session, learn about the latest developments affecting cause marketing, including charitable sweepstakes and the impact of California’s new online charitable fundraising platform law on CCV and donation-at-checkout programs.
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