Coverage of the ANA Masters of Advertising Law Conference

Learn how you can use the updated ANA Master Media Buying Services Agreement template as a roadmap to communicate with your internal business leaders, open productive conversations with your agencies, find common ground, and negotiate successful a client/agency agreement.

Ongoing communication and interdepartmental engagement help build successful client/agency agreements.

In this session, ANA's Senny Boone and Chris Oswald delivered the opening remarks at day three of the 2023 ANA Masters of Advertising Law Conference.

In this video, get a two-minute overview of the 2023 ANA Masters of Advertising Law Conference.

Marketers now need to require disclosure from influences about their use of AI in content they produce.

The new business model for privacy compliance includes a cross-functional approach and building trust with consumers.

In this video, legal experts provided an overview of expansions to existing data privacy laws that advertisers need to be aware of and strategies for how to comply with creeping data privacy legislation without harming advertising effectiveness.

This breakout session covers trends in advertising litigation gleaned from NAD, consumer class action, and Lanham Act cases in the telecommunications and consumer goods categories in the last year, from claims of network speed and reliability, to quantified product performance claims.

As AI continues to evolve, marketers will have to learn how to navigate the legal challenges of this technology.

In this video, a panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.

This presentation explores the dos and don’ts of aspirational ESG advertising, with practical guidance on setting science-based targets with measurable metrics and examples from companies that are doing it right.

Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” (or, as we called them in law school, hypotheticals) — with the ultimate outcome of each determined by the audience!

Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” (or, as we called them in law school, hypotheticals) — with the ultimate outcome of each determined by the audience!

In this video, Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” with the ultimate outcome of each determined by the audience!

This session takes a deep dive into the IP issues every marketing lawyer should be aware of when it comes to using Gen AI tools. From protectability to key infringement risks to practical advice on negotiating deals and licenses, the session is meant to enhance your Gen AI toolbox.

In this session, panelists from the Global Advertising Lawyers Alliance (GALA) cover the latest rules, self-regulatory guidance, and cases on environmental marketing claims from a global perspective.

In this session, panelists and audience members raise issues and approaches they are using to solve problems. Everyone is asking, “How are other companies operationalizing x, y, and z?”. This session is a chance to learn and share solutions to questions everyone is facing.

This session is a must for any retailer selling to consumers in California with a panel providing a “from the trenches” look at the biggest legal issues emerging from California and spreading nationwide, including greenwashing/PFAS laws and litigation, public enforcement task forces, and more.

Best practices when appearing before the FTC and NAD include complying with deadlines and not pushing back on production.

In this video, ANA CEO Bob Liodice delivered the opening remarks at day two of the 2023 ANA Masters of Advertising Law Conference.