Coverage of the ANA Masters of Marketing Conference

Procter & Gamble shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.

Marketing isn’t complicated when brands find inspiration for growth in the everyday.

In this video, Procter & Gamble's Marc Pritchard shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.

L’Oréal Groupe uncovered the key catalysts for future growth and detailed its strategy to augment marketing with creativity, founded on a strong digital and tech core.

Augmented marketing requiring the integration of creative and technological skills will be a growth catalyst.

In this video, Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal Groupe uncovered the key catalysts for future growth and detail their strategy to augment marketing with creativity, founded on a strong digital and tech core.

In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of Marketing Conference.

FC Barcelona has a compelling story situated in an incredible city. In this session, Bryan Bachner shared the reason that their 400 million fans consider FC Barcelona as Mes Que Un Club or More Than a Club.

The world keeps trying to put girls and Girl Scouts in a box of arts and crafts, green vests, and sweet smiles, which are all fine — but the Girl Scouts organization focuses on a strategy that can help change the world.

The Girl Scouts’ marketing strategy is focused on elevating public perception from cookies to being a catalyst for future leaders.

The world keeps trying to put girls and Girl Scouts in a box of arts and crafts, green vests, and sweet smiles, which are all fine — but the Girl Scouts organization focuses on a strategy that can help change the world.

Planet Fitness shared five key lessons that led to the company’s remarkable growth, surpassing 18 million members in 2023.

In this video, get key takeaways from the 2023 ANA Masters of Marketing Conference.

During a session at the 2023 ANA Masters of Marketing Conference, Mark Penn, chairman at and CEO of Stagwell, posited that when a marketing effort strikes a chord with consumers, it’s because it resonates with a trend or “microtrend” in culture. To assist marketers who want to take advantage of such microtrends, he cataloged several of the ones he is currently observing in society.

The “footloose and fancy-free” generation is reshaping buying trends among young adults.

Mark Penn, chairman at and CEO of Stagwell, posited that when a marketing effort strikes a chord with consumers, it’s because it resonates with a trend or “microtrend” in culture. In this video, he cataloged several of the ones he is currently observing.

La-Z-Boy discussed how it recommitted itself to a brand identity that it had run from for years.

In this video, La-Z-Boy's Christy Hoskins discussed how the brand recommitted itself to a brand identity that it had run from for years.

Stanley Black & Decker went back to Craftsman’s roots to reboot the iconic tool brand it acquired from Sears.

After being acquired by Stanley Black & Decker in 2017, CRAFTSMAN® went through a major revitalization. In this video, hear from CMO Tabata Gomez on how she is leading efforts to transform the brand by connecting its beloved sense of nostalgia to the forward-thinking, dynamic, and bold brand of today.