Coverage of the ANA Masters of Marketing Conference

Shipt discussed how it broke through the cluttered same-day delivery industry on a limited budget by leaning into its purpose.

7-Eleven highlights some of the efforts it is undertaking to bring freshness to all the ways in which it engages customers and serves communities.

The foundation of brand purpose should be a deep understanding of your customers.

In this video, 7-Eleven highlights some of the efforts it is undertaking to bring freshness to all the ways in which it engages customers and serves communities.

Land O' Lakes, a cooperative dedicated to supporting its member-farmers, detailed how it is fighting to correct stereotypes about rural areas and to support the communities that reside there.

Promoting the vibrancy of rural communities will contribute to shared business growth.

In this video, Land O' Lakes detailed how it is fighting to correct stereotypes about rural areas and to support the communities that reside there.

During a session at the ANA’s 2023 Masters of Marketing Conference, Mazda CMO Brad Audet shared advice for clients and agencies.

Marketers can be better agency clients by building a culture of creative partnership and standing for something.

In this video from a session at the ANA’s 2023 Masters of Marketing Conference, Mazda CMO Brad Audet shared advice for clients and agencies.

Gen Z resonates profoundly with marketing and communications that are aligned with their purpose. Lenovo’s efforts, which include a Product Diversity Office and campaigns such as Work for Humankind, demonstrate our pledge to sustainability and inclusion—critical aspects of the Gen Z ethos.

To resonate with Gen Z, brand must create products and experiences with purpose.

Gen Z resonates profoundly with marketing and communications that are aligned with their purpose. In this video, explore Lenovo’s efforts, which include a Product Diversity Office and campaigns such as Work for Humankind, demonstrate our pledge to sustainability and inclusion—critical aspects of the Gen Z ethos.

Mastercard shared how it connects with card holders by curating international culinary experiences.

Marketers are turning to passion-based segmentation to connect with consumers in the new landscape of disruptive technologies.

At the 2023 Masters of Marketing Conference, the ANA convened a panel of CMOs and business leaders to share their insights into how CMOs can strengthen their relationships with CEOs.

Being a marketing ambassador and having an enterprise perspective are key to CMOs building strong partnerships with their CEOs.

At the 2023 Masters of Marketing Conference, the ANA convened a panel of CMOs and business leaders. In this video, hear their insights into how CMOs can strengthen their relationships with CEOs.

The principles of marketing, technically, are no different for B2C and B2B customers. Tony Ezell, EVP and president of North America and CMO at BD, a global medical technology company, shared why he believes B2B brands must continue to drive an integrated brand architecture strategy to drive growth.

The fundamentals of B2B and B2C marketing are the same for achieving brand alignment and growth.