Coverage of the ANA Masters of Marketing Conference

In this video, Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.

During a session held at the ANA’s 2024 Masters of Marketing Conference, audience members learned the steps they can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond, from Google's Sarah Kennedy.

In this video, Google's Sarah Kennedy shared the steps marketers can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond.

In this video, learn about Mars' journey to create brand worlds for the future that leverage cutting-edge technology to build relationships with fans and communities; utilize personalization at scale creating experiences no dead-ends; and use generative AI and data-driven tools to win the consumer journey.

For Mars, community co-creation is critical to brand innovation and growth.

Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.

Marketers can drive hypergrowth by optimizing non-stop without fear of failure and building a blank checkbook culture.

In this video, Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.

In this session, Shelly Palmer outlined critical steps to stay competitive in the AI-driven landscape and shared insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search.

Subject matter expertise is a key ingredient for optimizing productivity gains with AI tools.

In this video, Shelly Palmer outlined critical steps to stay competitive in the AI-driven landscape and shared insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search.

With Election Day just around the corner, what can marketers learn from political campaigns? This session offered a framework on how political campaigns position their candidates as brands and provided commercial examples for how marketers can do the same.

A memorable slogan, targeting, and competitive edge are among the elements needed for a winning campaign.

With Election Day just around the corner, what can marketers learn from political campaigns? In this video, Stagwell's Mark Penn offered a framework on how political campaigns position their candidates as brands and provided commercial examples for how marketers can do the same.

AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.

When things go wrong, the guiding principle for marketers is to make it right quickly.

In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.

HP Inc.’s CMO Antonio Lucio discussed how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.

To enable their organization to drive growth, marketing leaders need to rebuild hope in the future of work.

In this video, HP Inc.’s CMO Antonio Lucio discussed how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.