Coverage of the ANA Masters of Marketing Conference

During a session at the 2024 ANA Masters of Marketing Conference, Hannah Elsakr, founder of Firefly for Enterprise and VP of new business ventures at Adobe, discussed the ways that generative AI is currently being used throughout companies.

In this video, Hannah Elsakr, founder of Firefly for Enterprise and VP of new business ventures at Adobe, discussed the ways that generative AI is currently being used throughout companies.

This session featured an overview of the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.

Creative disruption is sustained by brand-led growth, meaningful storytelling and an innovative culture.

In this video, get the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.

Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.

An unconventional air, ground, and info game is driving disruptive growth for DUDE Wipes.

In this video, Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.

Speakers at the 2024 ANA Masters of Marketing Conference answered the question "What’s your most important takeaway for helping conference attendees drive growth?"

During a session at the 2024 ANA Masters of Marketing Conference, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.

Iconic brands own iconic words that are their rallying cries.

In this video, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.

In this video, get a three-minute overview of the 2024 ANA Masters of Marketing Conference.

In an era where global challenges demand innovative solutions, brands with purpose can drive meaningful change. Explore how ETS leveraged a storied reputation to amplify its social impact.

ETS expanded its social impact through purpose-driven rebranding.

In an era where global challenges demand innovative solutions, brands with purpose can drive meaningful change. In this video, explore how ETS leveraged a storied reputation to amplify its social impact.

During a session at the 2024 ANA Masters of Marketing Conference, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.

In this video, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.

Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.

Key priorities for marketers include driving profitability and partnering with CIOs to facilitate AI adoption.