Coverage of the ANA Measurement & Analytics Conference

In this video, the Trade Desk and Comscore shared how digital audio’s rapid growth, cross-device accessibility, and deep audience trust create untapped opportunities for advertisers, while new measurement tools enable scalable, omnichannel campaign integration.

ANA CEO Bob Liodice delivered the welcome remarks for the 2025 ANA Measurement & Analytics Conference.

In this video, Bimbo Bakeries USA shared strategies for aligning marketing measurements across teams and fostering agreement on a measurement toolbox.

Bimbo Bakeries USA shared strategies for aligning marketing measurements across teams and fostering agreement on a measurement toolbox.

HP Inc.’s Kumar Ram shared how he and his team built a data quality framework that prioritized data integrity, completeness, and validity by leveraging AI to detect anomalies, perform gap filling, and identify data relationships across various domains.

Instacart dove into causal methods of measuring incrementality and the importance of pushing the retail media industry toward adopting randomized controlled trials (RCTs), the gold standard for measuring advertising effectiveness.

Andy Hasselwander, chief analytics officer at Marketbridge, highlighted his five principles for re-instilling quality in marketing analytics, which are designed to bring a human aspect back into a marketing practice and rekindle the trust consumers once had in businesses.

The Trade Desk and Comscore shared how digital audio’s rapid growth, cross-device accessibility, and deep audience trust create untapped opportunities for advertisers, while new measurement tools enable scalable, omnichannel campaign integration.

Building long-term brand equity will require resetting the measurement agenda to prioritize better business decisions.

Data-driven marketing has enabled the U.S. Army to transform the enlistment disconnect with new gen prospects.

HP tackled the marketing data quality challenge by transitioning to a databrick ecosystem.

Aligning marketing measurement across its teams has allowed Bimbo Bakeries to make faster business decisions that drive growth.

Novartis is using a unified view of campaign effectiveness to leverage the precision targeting opportunities of CTV.

In this video, get a two-minute overview of the 2025 ANA Measurement & Analytics Conference.

USAA’s measurement strategy is focused on optimizing creative, incrementally, and full-funnel testing.

When designing tracking research, it’s important to consider during attributes and consistent audiences over time.

Eli Lilly showcased how pharmaceutical brands can maintain competitive advantage in an increasingly fragmented media landscape by implementing unified measurement strategies that track deduplicated reach and frequency across linear TV and streaming platforms.

To upgrade your data ecosystem, find new ways of validating measurements, plan for data errors, and use branding not buzzwords.

PepsiCo challenged the industry's addiction to easy metrics and made the case for a new measurement agenda — one that's built to prioritize what's meaningful over what's convenient.

During a session at the 2025 ANA Measurement and Analytics Conference, Dell discussed designing research processes for changing environments.