Coverage of the ANA Measurement & Analytics Conference

The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. In this video, Google’s Christine Turner discussed how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.

In this video, David Spencer shared GM’s view of the evolving TV landscape (inclusive of Linear, CTV, and Addressable), approach to targeting and activation, and considerations in modernization of TV measurement.

In this video, ANA's Bob Liodice and Jackson Bazley delivered the welcome remarks of the 2024 ANA Measurement & Analytics Conference.

Chris Liversidge (CEO and Founder) from Corvidae discussed how marketers are taking their marketing attribution efforts to new heights whilst futureproofing themselves against cookie-deprecation, privacy and compliance, and regulatory turbulence in the attribution field.

Speakers from Google and ComScore discussed a cross-platform reach and incrementality story through the lens of sports fans. They discussed the streaming landscape as a vital growing platform bringing to life the incremental audiences that advertisers can capture with YouTube.

Andy Hasselwander, chief analytics officer at Marketbridge, gave insight on methods, metrics, and approaches in marketing data.

This joint presentation from OptiMine and Best Buy dove deep into the incrementality measurement approach discussing how it works and why it is so unique in the retail media network space.

SeeHer and Circana shared results from the 2024 GEM Lift study that explored how the accurate and authentic portrayal of women can increase sales ROI for brands from five to 10 times higher. Speakers shared recommendations for how to turbo-charge growth for your brand with key intentional changes in the depiction of women in ads and media.

ANA Group EVP Bill Tucker shared data from the Capgemini Research Institute and eMarketer that identified the uses that marketers and business leaders are finding for artificial intelligence, including data collection, generating synthetic data, and ad targeting.

Attention-measurement specialist Adelaide shares data from Meta that compares the amount of attentive time that younger and older audiences devote to a) their social media feeds, b) short-form content, and c) streaming content.

Speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.

A key component of United Airlines' influencer marketing program is measuring the impact of employee brand advocates.

In this video, speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.

Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.

Transparency and fairness are preconditions for privacy consent.

Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. In this video, Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.

In this video, Jackson Bazley shared an update on the progress of the ANA’s Cross-Media Measurement Initiative, where we are heading, and how the best and brightest minds in the industry are joining forces to solve for cross-media measurement.

Carlos Santiago from ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM) shared multicultural identity coverage and accuracy data from 24 providers highlighting the significant gaps marketers confront in 3rd party data impacting targeting, attribution, and investment.

In this video, get a two-minute overview of the 2023 ANA Data, Analytics, & Measurement Conference.

Big data means nothing without knowing who you're reaching. Learn why a strong identity graph is critical to driving advertising effectiveness.