Coverage of the ANA Measurement & Analytics Conference

The Clorox Company is making a $500 million investment in technology transformation, including data and analytics. Yushuang Zhou, senior director, analytics, data science, and syndicated data at The Clorox Company, shared three tips for pursuing an analytics program gleaned from this process.

Clorox is using a test and learn strategy to refine its measurement solutions.

Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.

In a streaming landscape, cross-media measurement is critical to optimally targeting audiences.

In this session, Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.

Marketers feel it's important to define KPIs and efficacies to assess CTV measurement opportunities.

In this video, learn how a panel of experts face challenges presented by CTV and what measurement enhancements and opportunities they see ahead that will advance learnings and insights, specifically on CTV and as part of cross-platform efforts.

The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.

Kimberly-Clark expects to drive advantaged growth with a pseudonymized data environment.

The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.

This keynote address from Kirti Singh looked at how P&G is creating the future and how analytics, insights, and technology are fueling growth and value creation for P&G and its brands.

Procter & Gamble is leveraging behavioral data and AI tools to create brand communication that delivers profitable growth.

This keynote address from Kirti Singh looked at how P&G is creating the future and how analytics, insights, and technology are fueling growth and value creation for P&G and its brands.

In this session, learn how to incorporate new measurement dimensions found within the in-game advertising media channel into your current every-day models.

In this video, learn how to incorporate new measurement dimensions found within the in-game advertising media channel into your current every-day models.

In this video, Dorothy Ann Advincula, Global Head of Audience, Insights and Measurement for Uber’s advertising platform, discussed how Uber is helping the biggest brands connect in creative and memorable ways and how they are setting up a measurement and insights practice to analyze a complex advertising ecosystem.

In this session, ANA Group EVP Bill Tucker delivered the opening Remarks of the 2023 ANA Data, Analytics, & Measurement Conference.

How do you measure the effectiveness of a sponsorship? What is the value equation? Andrew Cohen, VP of global sponsorship strategy at Visa, discussed how the brand measures and values different elements of a sponsorship.

Google and The Hershey Company shared how a proactive strategy and AI can supercharge measurement capabilities and drive business outcomes.

A mindset shift from performance marketing to patience and partnership supercharged Hershey's measurement capabilities.