Coverage of the ANA Measurement & Analytics Conference

After launching Maison Perrier, Nestlé partnered with 84.51° to migrate its most loyal Perrier customers to the new brand.

During a session at the 2024 ANA Measurement and Analytics Conference, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.

HP is using Marketing Return on Investment (MROI) to better inform measurement, optimization, and planning.

In this video, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.

ThinkMedium shared a comprehensive framework for marketers to assess and adapt their strategies in response to evolving privacy regulations, platform changes, and consumer expectations around data and identity.

In this video, ThinkMedium shared a comprehensive framework for marketers to assess and adapt their strategies in response to evolving privacy regulations, platform changes, and consumer expectations around data and identity.

Hear how Clorox is developing an agile measurement framework to analyze the most important performance metrics with speed and agility, modernizing their data infrastructure, and building a suite of tools to meet the measurement needs in order to relentlessly optimize their marketing efforts.

At Clorox, measurement is being driven by an enterprise focus on personalization, agility, and product portfolio expansion.

In this video, hear from two industry leaders on navigating the complexities of modern media, the evolving landscape of media strategy, and the state of streaming.

Coca-Cola is deploying AI to increase the marketing effectiveness of its creative assets.

During a session at the ANA’s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.

Standardizing ad delivery and measurement is among General Motors’ mandates to the streaming universe.

In this video, a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.

Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.

Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.

Who are the industry’s true data masters? Allyson Dietz announced the finalists of the 2024 Genius Awards, presented by TransUnion, recognizing leading brand marketers for their outstanding achievements in data and analytics.

During a session at the ANA’s 2024 Measurement and Analytics Conference, Coca-Cola’s Greg Pharo described some of the ways that his organization is capitalizing on artificial intelligence to enhance its approaches to advertising creative and measurement.

In this session, Google's Marta Martinez delivered the opening remarks of the 2024 ANA Measurement & Analytics Conference.

Sharing authentic brand stories and measuring impact through test and learn have been key to Nissan reaching LGBTQ+ consumers.

The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. Google’s Christine Turner discussed how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.