Talent Acquisition and Retention

Agency workloads have doubled since the early 1990s while fee revenue per client has fallen by half, creating what strategist Michael Farmer calls a "doom loop." The cycle of rising output demands and shrinking fees may be permanently eroding the strategic capabilities brands need to grow.

What are current marketing salary benchmarks and hiring trends?

A matrix to compare candidates you are interviewing.

A template to facilitate the development of standardized interview questions.

Honda, in partnership with multicultural agency Orci, shared how it reinvented its music platform, Honda Stage, to authentically connect with gen Z. Rather than interrupting audiences, the brand focused on amplifying emerging musical talent — resulting in measurable engagement gains and renewed cultural relevance.

On Scope host Mike Berberich and show producer Ryan Dinger discuss new research that reveals how creative industries — including marketing — are undervaluing neurodivergent talent, putting long-term business growth in peril.

Learn how best to integrate and capitalize on the value that freelance talent can afford your in-house marketing team.

Spencer Stuart explored how the role of the CMO and marketing leadership is evolving across industries and how this shift can be a growth, talent development, and influence engine across the C-suite.

This session from a meeting of the Global CMO Growth Council at Cannes explored how CMOs must rethink talent strategies to close critical skills gaps, foster cross-functional collaboration, and create cultures that attract, retain, and grow modern marketing talent.

The MarTech industry is currently facing a significant talent shortage making it challenging for companies to fill crucial roles. In this session, learn how to support a monumental shift to build a much-needed MarTech talent pipeline.

ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

Brand leaders from American Express, Procter & Gamble, and Columbia Business School joined a panel discussion on facilitating marketing talent. The group shared strategies for developing talent, addressing existing challenges, and finding talent through non-traditional or alternative pipelines.

Indeed created its “Rising Voices” program to create more opportunities for BIPOC entertainment talent, both in front of and behind the camera.

During a session at a September 2024 ANA Members-Only Conference, Motorola and its agency partner Open Influence discussed the different types of value afforded by creators and celebrities on social media and how to best harness the advantages of each.

Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.

Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”

What are trends and best practices regarding talent in the marketing industry?

Robert Half, a consulting firm, recently released new findings regarding hiring trends and employee wants and needs.

How are B2B brands highlighting their employees?

The 2023 Marketing Capabilities Framework, a first-of-its-kind talent resource developed by the ANA and the ANA Global CMO Growth Council, provides marketing leaders with an industry-wide playbook to elevate modern marketing talent, ultimately driving growth for their organizations and our industry.