Talent Acquisition and Retention

Verizon shared how its adfellows program is providing upcoming advertising talent with opportunities across the marketing landscape.

As the marketing industry continues its digitalization, universities and colleges offer pools of talent steeped in digital communication that show little interest in marketing. What can brands do to avoid being the odd man out on campus?

With a rapidly shifting job market, businesses are hard-pressed to figure out how to better engage and retain top talent within their organizations. Is employer branding the key to improving retention rates and ensuring a more stable staff?

Learn how adfellows has helped attract bright, young, diverse talent to Kellogg's in-house teams.

If you’re a company executive and you’re thinking about your team and workplace the same way you did two years ago, there’s a good chance you’re looking to fill a lot of vacancies — and will be doing so for the foreseeable future.

As a hot job market continues and the Great Resignation lingers, companies such as Denny's, Pearle Vision, and EOS Products are turning to DEI and other meaningful initiatives to lure and retain top talent.

Based on a survey of over 350 respondents, Cella was able to draw a variety of conclusions about workers and job-seekers.

Amid rapidly changing demographics in the U.S. and the mainstreaming of diversity equity and inclusion is a growing responsibility on marketers to broaden their horizons to have the kind of workforce that will more accurately reflect what the country looks like now and will look like in the years ahead.

In a complicated and changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.

Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.

Modern marketing is built on two rocks: data and technology. No one will argue against that. The challenge is teams are lacking the fuel — technical marketers — to run these two rocks properly. Technical marketers are mythical creatures that only appear once in a blue moon. The race to hire can seem impossible to companies.

Today's employees are seeking positions that allow them to not only work remotely but also work efficiently. That is where automation comes into play.

To push back against the tide of the “Great Resignation,” agencies and brand-side marketers need to focus on building a people-first workplace. They have to be flexible when it comes to where people want to work and reassure current and prospective employees that their time is valued — inside and outside of the office. Companies demanding that people constantly be in the office are going to lose.

For brands and organizations that need to compete for talent in today’s marketplace, creating a seamless and connected work environment is nonnegotiable. Collaboration tools can help marketers operating in virtually any industry make the typical workday better — and strive to create a pleasant experience for both their teams and companies.

At a recent CMO meeting, leaders in the industry discussed how to optimize workflow, productivity, hiring diverse talent, and maximizing media.

In this webinar, hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.

As full-time employees return to the office, they’re bringing with them new demands that go well beyond asking for a “hybrid” schedule; CMOs and marketing departments will need to adapt or risk increasing turnover. In fact, people are leaving their jobs in growing numbers, with the quit rate at an all-time high.

In this webinar, learn about a new study that called on advertising trade associations to work together to ensure a healthy inflow of diverse talent in the industry as well as best practices to retain this talent.

The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.

The ANA participated in a global research study sanctioned by the World Federation of Advertisers (WFA) to identify “What Marketing Talents Want.”