Case Studies
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AI-Powered Brand Video Cuts Through Cybersecurity Noise
B2 Awards June 27, 2025Leveraging AI throughout the creative process, Recorded Future produced a premium brand video in three weeks at a fraction of traditional costs, delivering emotional impact and technical credibility to cybersecurity professionals drowning in AI-generated threats.
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Breaking Through Cybersecurity's Sea of Sameness
B2 Awards June 27, 2025Recorded Future's corporate identity program transformed cybersecurity branding conventions through a sophisticated "Deconstructed Intelligence" visual system that breaks through category sameness while embodying the brand’s essential value: helping security teams know what matters and act first.
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Launching Carbon Removal Solutions During Climate Week
B2 Awards June 27, 2025Drax launched Elimini to transform the carbon removals industry, focusing on practical solutions over lofty goals. The campaign used an integrated go-to-market approach, leveraging high-impact placements and strategic partnerships to drive awareness and engagement, positioning Elimini as a leader that is "removing carbon for good."
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Revolutionary Influencer Partnership Redefines B2B Flavor Innovation
B2 Awards June 27, 2025Rubix Foods launched The NEXT Flavor Network, collaborating with foodie influencers to validate pre-trending flavors.
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Thermo Fisher Uses TV Advertisement for Powerful Campaign Message
B2 Awards June 26, 2025Thermo Fisher Scientific’s PPD utilized a limited campaign budget for a memorable TV advertisement.
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Thomson Reuters Rebrands to Match AI Technological Advances
B2 Awards June 26, 2025Thomson Reuters underwent a corporate rebrand to reflect the progress made in AI and technology.
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Transforming Watch Parties into Global Employee Celebrations
B2 Awards June 26, 2025For its annual re:Invent conference, Amazon wanted an engaging live-stream viewing experience across global AWS offices. AWS took the usual watch party from passive viewing into a dynamic experience that connected and celebrated AWS employees through interactive elements, hands-on tech demos, creative food and beverage, live music, DIY activities, and more.
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United Egg Producers Reaches Major Retailers Through Direct Mail
B2 Awards June 26, 2025United Egg Producers (UEP) utilized direct mail for its latest campaign to reach big-name supermarkets.
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Hybrid Data Warehouse Powers CRM Personalization
B2 Awards June 25, 2025In 2024, PACCAR Parts introduced a new centralized hybrid data warehouse. This initiative improved data processing efficiency and allowed the company to enhance its CRM ecosystem to include more personalized touch points throughout the buying journey.
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Immersive Audio Journey Transforms Conference Sponsorship
B2 Awards June 25, 2025Audacy's "Sound Experience" transported marketers into the power of audio, where storytelling ignited imagination and sound connected moments to memory. From immersive vignettes to a mesmerizing live performance, Audacy didn't just showcase audio's influence; the company left a lasting impression on hearts, minds, and ears.
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Snapdragon Powers into the PC Market with Bold Campaign and Breakthrough Results
B2 Awards June 25, 2025Qualcomm’s "Power to Move Your Business" campaign used high-impact video, emotional storytelling, and targeted media across the U.S., U.K., and Germany to reposition its new Snapdragon processor as a powerful, enterprise-ready alternative to the competition.
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Unfiltered Industry Rants Drive Authentic Engagement
B2 Awards June 25, 2025Chevron Lubricants’ unapologetically authentic influencer campaign drove over 2.6 million video views by providing valuable, no-nonsense content, anchored in industry pain points, delivered with a strategically unpolished format.
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Iron Mountain’s “New Neighborhood” Strategy Opens Doors to Digital Growth
B2 Awards June 24, 2025To boost awareness and relevance in digital solutions, Iron Mountain launched its 2024 “New Neighborhood” executive event program — creating exclusive, high-touch experiences for new audiences across 14 countries.
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Kestra Builds an In-House Lead Engine to Disrupt the Advisor Market
B2 Awards June 24, 2025To reduce dependency on third-party lead sources, Kestra Financial launched a two-year campaign to raise awareness and drive conversions among independent financial advisors. Through insight-driven targeting, lead scoring, and more than 35 custom lead magnets, Kestra grew its lead pipeline while lowering overall costs.
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ServiceNow’s Human-Centered AI Campaign Drives 174 Percent Pipeline Surge
B2 Awards June 24, 2025To cut through the generative AI hype, ServiceNow launched a people-first campaign centered on the idea of “Putting AI to Work for People,” which emphasized the unmatched productivity of applying a single AI across the entire enterprise.
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Visa Turns Olympic Sponsorship into B2B Gold with Paris 2024 Campaign
B2 Awards June 24, 2025To close the performance gap between online and in-person payments, Visa launched a thought leadership campaign targeting European payment stakeholders. By tying its “win in digital” strategy to the Paris 2024 Olympic and Paralympic Games, Visa used its global sponsorship platform to educate and engage B2B audiences.
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Financial Pros Wanted More Than Facts — Here’s How FactSet Delivered
B2 Awards June 23, 2025To shift perception and drive growth in a competitive financial data market, FactSet launched its bold “Not Just the Facts” campaign. The initiative challenged the idea that raw data alone is enough, spotlighting FactSet’s ability to provide context, connectivity, and insight.
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From Setback to Send-Offs: Mower’s Joyful Way to Rebuild Team Connection
B2 Awards June 23, 2025After a major client loss and the shift to remote work, advertising agency Mower needed a way to boost morale and foster connection. It launched “Don’t Wait. Celebrate!,” an interactive internal campaign that turned everyday wins into shareable, joy-filled moments.
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How Pitney Bowes Turned Warm Leads into $7 Million in Sales
B2 Awards June 23, 2025To accelerate its prospects’ journey from interest to action, Pitney Bowes launched a highly targeted, insight-driven email nurture campaign that addressed key pain points.
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Why Fear Pests? Orkin Canada Helps Facility Managers Focus on What Really Matters
B2 Awards June 23, 2025To shift pest control from a reactive to proactive task, Orkin Canada launched a digital-first campaign targeting facility managers across varying sectors. The campaign emphasized Orkin Canada’s role as a reliable partner who handles the “pest part” — so managers could focus on everything else.
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