Case Studies
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Michelob Exchanges Beer for Runners’ Miles
REGGIE Awards April 21, 2022Michelob promoted its ULTRA brand by giving athletic consumers the opportunity to earn credit in its loyalty program by recording the miles they had run.
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Mint Mobile Shows How Customers Have Hell to Pay for Big Wireless Service
REGGIE Awards April 21, 2022Mint Mobile launched a campaign that celebrated everything that customers love about the brand and everything they hate about “Big Wireless.”
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Mobile Barbershop Brings Broadway to the Boroughs
REGGIE Awards April 21, 2022Thoughts of a Colored Man, a Broadway show illustrating the lives of seven Black Brooklynites, created a mobile barbershop to engage African American’s in New York City to compel them to see the show.
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Mountain Dew’s Gamified Major Melon Super Bowl Promotion
REGGIE Awards April 21, 2022Mountain Dew created a gamified Super Bowl ad in which viewers could win $1,000,000 by guessing the amount of bottles in the spot.
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Mumble Rap, TikTok, and a Plan to Sell More Peanut Butter
REGGIE Awards April 21, 2022Seizing upon a new trend in hip hop, Jif enlisted hip hop legend Ludacris and other TikTok rappers to produce new songs that exemplified how much they love Jif peanut butter, helping the brand to regain market share and achieve better sales performance.
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OREO Pokémon Adventure at Target
REGGIE Awards April 21, 2022Mondelēz International leveraged the nostalgia and cross-generational love of both Pokémon and OREO Cookies to drive online sales of its limited edition Pokémon OREO Cookie partnership at Target.
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Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product
REGGIE Awards April 21, 2022Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.
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Save It, See It
REGGIE Awards April 21, 2022Michelob ULTRA hacked Instagram’s algorithm to drive awareness of inequalities impacting female athletes.
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Snap to Steal
REGGIE Awards April 21, 2022Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.
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SPK Mystery at Circle K
REGGIE Awards April 21, 2022Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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Stella Artois' “Your Table Is Ready”
REGGIE Awards April 21, 2022Stella Artois created a fully integrated 360 campaign, leveraging celebrity chef, Padma Lakshmi, to encourage diners to return to their favorite restaurants.
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Sun-Maid’s Haunted House Promotes Raisins on Halloween
REGGIE Awards April 21, 2022Sun-Maid humorously leaned into its reputation as an unwanted treat on Halloween.
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The Ad Council’s COVID-19 Vaccine Education Initiative for the Black Community
REGGIE Awards April 21, 2022The Ad Council strove to diminish vaccine hesitancy within the Black community, which COVID-19 had disproportionately affected.
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This J&J Campaign Proves Relevant Messaging and Targeting Is a Timeless Marketing Tactic
REGGIE Awards April 21, 2022With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.
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Trident Boosts Itself at CVS with a Maybelline Partnership
REGGIE Awards April 21, 2022Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.
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Twitch, Esports, and Gummy Worms: How a Candy Brand Won Over Generation Z Gamers
REGGIE Awards April 21, 2022Capitalizing on Xbox’s 20th anniversary to connect with generation Z consumers, Ferrara Candy Company created a custom Xbox console giveaway, an esports league, and special game packaging to sell its popular Worms product, using Twitch influencers to help carry the message and drive engagement.
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Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act
REGGIE Awards April 21, 2022Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.
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A Website for Gun Safety
ECHO Awards March 29, 2022Brady, one of America’s oldest gun safety groups, and the Ad Council launched a cross media campaign to raise awareness on safe gun storage and drive viewership to the EndFamilyFire.org website, sharing tips on how to make homes more secure and offering resources on firearm suicide.
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Act Too
ECHO Awards March 29, 2022The me too movement created a digital recommendation engine that offered guidance to those wishing to get involved in the fight against sexual violence.
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