Event Recaps
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The Creative Commerce Evolution
Event Recaps August 18, 2021Jacquelyn Baker of VMYL&R COMMERCE explored the evolution of creative commerce and how marketers need to think beyond the confines of the digital channel alone to deliver on a new set of consumer expectations.
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The Current State of Addressability
Event Recaps August 18, 2021PRAM is a globally cohesive coalition of the leading advertising trade associations and companies designed to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.
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The Future of Data-Driven Marketing
Event Recaps August 18, 2021Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.
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The Next Frontier of Measurement
Event Recaps August 18, 2021A panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.
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Digital Transformation in the Age of Disruption
Event Recaps August 17, 2021Jennifer Brink, senior director of media for Bloomin’ Brands, discussed how data-driven decisioning and the right technology empowered the company to successfully transform and meet business goals during a turbulent landscape, and what best practices brands can carry into the rest of 2021 and beyond.
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Guiding Principles for the Ethical Use of Data
Event Recaps August 17, 2021IPG’s Sheila Colclasure offered recommendations to brands for pursuing an ethical approach to data, not just because it is the right thing to do, but because it also yields genuine benefits.
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Lack of Data or Lack of Application? It’s Complex but Not Complicated
Event Recaps August 17, 2021Mayur Gupta, the CMO of Gannett/USA Today Network, shares how to drive stronger results and impact by addressing the marketing needs to connect the dots, system thinking, and break down silos.
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Mastering Your Data and Technology: A Marketing Imperative
Event Recaps August 17, 2021Mastercard's Raja Rajamannar outlined the reasons why the marketing industry is on the precipice of a new era of marketing that will be defined by data and emerging 21st-century technologies. To succeed, marketers will have to master data intelligence and analysis as well as these emerging technologies.
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ROI to Sender with Advanced Addressable Direct Mail
Event Recaps August 17, 2021In this session we look at insights from a new report on the direct mail market from MAGNA Global, entitled ROI to Sender.
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Spending Smarter: Data Strategies to Drive Sustainable Growth
Event Recaps August 17, 2021Kimberly-Clark’s Zena Arnold shared best practices and key learnings for owning and maximizing first-party data so that the business can thrive in a complex digital world.
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Strategies That Reset the Data and Technology Stage for 2022
Event Recaps August 17, 2021Consumers underwent a stunning pace of change in 2020 and 2021, making the freshest consumer data a crucial ingredient to success. In this session, Resonate shares use cases that drive growth through using relevant predictive and advanced data and deep, AI-driven human understanding.
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The Martech Ecosystem: What You Need to Know Right Now
Event Recaps August 17, 2021The landscape of marketing technology solutions is vast and rapidly expanding. In fact, the martech ecosystem has grown to feature over 8,000 entities and marketers that are increasingly dependent on these technologies to deliver value to their customers.
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Bringing 5G to Life: Using Creative, Immersive, and Inclusive Storytelling to Drive 5G Consumer Education and Innovation
Event Recaps August 12, 2021Verizon shared how it educated consumers on the benefits of its 5G network by creating immersive experiences and leveraging key cultural moments, including the Super Bowl and the Oscars.
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Creativity for Good: Activating a Brand Asset with Purpose
Event Recaps August 12, 2021Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.
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Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021
Event Recaps August 12, 2021Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.
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Empowering Creativity for All to Create Change
Event Recaps August 12, 2021Stacy Martinet, Adobe VP of marketing strategy and communications, shared Adobe's commitment to Creativity for All, the ways this is being brought to life through customers and the community, and why it's important for everyone to share their unique perspectives with the world.
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Heading out Again: A Brand’s Guide to Engaging and Activating Consumers in the New Normal
Event Recaps August 12, 2021Sarah O’Grady from Valassis, a marketing technology firm, explained how brands can reconnect with consumers based on research from parent company Vericast’s 2021 Consumer Intel Report.
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How Lego Maintains Creative Inspiration in a World of Digital Reinvention
Event Recaps August 12, 2021James Gregson, digital creative director at The LEGO Group, discussed where his creative inspiration comes from.
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Make it Funomenal
Event Recaps August 12, 2021Radio Flyer shared five key principles that can help brands design and build a “FUNomenal” organization.
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Small to Mid-Sized Company CMO Working Session
Event Recaps August 12, 2021At a recent CMO meeting, leaders in the industry discussed how to optimize workflow, productivity, hiring diverse talent, and maximizing media.
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